PATH TO PURCHASE EXPO PREVIEW | DESIGN OF THE TIMES TARGET 'ROGUE ONE' GLOBE RETAIL CATEGORY: Mass Merchandisers ACTIVATION TACTIC: Aisle/Shipper/ Pallet - Temporary CLIENT: Buena Vista Home Entertainment, Burbank, California ENTRANT: WestRock Merchandising Displays, Winston-Salem, North Carolina INTRODUCTION DATE: April 5, 2017 SIZE OF RUN: 2,000 COMMENT: The goal here was to engage consumers to pose with Star Wars characters for selfies and to purchase a copy of "Rogue One: A Star Wars Story." The display needed to be a fun destination in the store and casters were installed to easily position the display. The large size of the display commanded attention from the shopper from a long distance. 88 y SHOPPER MARKETING SEPTEMBER 2017