Shopper Marketing - September 2017 - 65

BRANDSHARE
FEATURES: BrandShare offers a way for CPGs to share
brand samples, premiums,
offers and digital content
with target consumers in
their homes. When shoppers order merchandise
from one of BrandShare's
e-commerce retail partners,
offers can be included in
the shipment. BrandShare
also helps brands engage with customers through sampling programs involving subscriptions and in-store incentives. BrandShare is Walmart's partner in the subscription-based
Walmart Beauty Box, Men's Grooming Box and Baby Box.
BENEFITS: The network is said to enable BrandShare to access 75 million active e-commerce buyers every month. BrandShare says some of its e-commerce-delivered campaigns have initiated product trial rates of up to 96% with conversion rates of up to 32%.
BOOTH 553

BEDFORD INDUSTRIES
FEATURES: Elastitag integrates Thinfilm's "SpeedTap NFC" technology into the tag for one-to-one
marketing capabilities. A shopper taps the Elastitag with her NFC-enabled smartphone to see a
customized landing page, video or other digital
asset provided by the brand. The tag attaches to
various products.
BENEFITS: The NFC-Elastitag combination offers
marketers the ability to have product-level intelligence. Applications could include communicating
your brand story, loyalty program integration,
food/wine pairings, recipes and offers.
BOOTH 517
SEPTEMBER 2017 SHOPPER MARKETING y

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Table of Contents for the Digital Edition of Shopper Marketing - September 2017

Contents
Shopper Marketing - September 2017 - Intro
Shopper Marketing - September 2017 - 1
Shopper Marketing - September 2017 - 2
Shopper Marketing - September 2017 - 3
Shopper Marketing - September 2017 - Contents
Shopper Marketing - September 2017 - 5
Shopper Marketing - September 2017 - 6
Shopper Marketing - September 2017 - 7
Shopper Marketing - September 2017 - 8
Shopper Marketing - September 2017 - 9
Shopper Marketing - September 2017 - 10
Shopper Marketing - September 2017 - 11
Shopper Marketing - September 2017 - 12
Shopper Marketing - September 2017 - 13
Shopper Marketing - September 2017 - 14
Shopper Marketing - September 2017 - 15
Shopper Marketing - September 2017 - 16
Shopper Marketing - September 2017 - 17
Shopper Marketing - September 2017 - 18
Shopper Marketing - September 2017 - 19
Shopper Marketing - September 2017 - 20
Shopper Marketing - September 2017 - 21
Shopper Marketing - September 2017 - 22
Shopper Marketing - September 2017 - 23
Shopper Marketing - September 2017 - 24
Shopper Marketing - September 2017 - 25
Shopper Marketing - September 2017 - 26
Shopper Marketing - September 2017 - 27
Shopper Marketing - September 2017 - 28
Shopper Marketing - September 2017 - 29
Shopper Marketing - September 2017 - 30
Shopper Marketing - September 2017 - 31
Shopper Marketing - September 2017 - 32
Shopper Marketing - September 2017 - 33
Shopper Marketing - September 2017 - 34
Shopper Marketing - September 2017 - 35
Shopper Marketing - September 2017 - 36
Shopper Marketing - September 2017 - 37
Shopper Marketing - September 2017 - 38
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Shopper Marketing - September 2017 - 40
Shopper Marketing - September 2017 - 41
Shopper Marketing - September 2017 - 42
Shopper Marketing - September 2017 - 43
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Shopper Marketing - September 2017 - 55
Shopper Marketing - September 2017 - 56
Shopper Marketing - September 2017 - 57
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Shopper Marketing - September 2017 - 63
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Shopper Marketing - September 2017 - 65
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Shopper Marketing - September 2017 - 109
Shopper Marketing - September 2017 - 110
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Shopper Marketing - September 2017 - 112
Shopper Marketing - September 2017 - 113
Shopper Marketing - September 2017 - 114
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Shopper Marketing - September 2017 - 116
Shopper Marketing - September 2017 - 117
Shopper Marketing - September 2017 - 118
Shopper Marketing - September 2017 - 119
Shopper Marketing - September 2017 - 120
Shopper Marketing - September 2017 - 121
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Shopper Marketing - September 2017 - 125
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Shopper Marketing - September 2017 - 127
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Shopper Marketing - September 2017 - 129
Shopper Marketing - September 2017 - 130
Shopper Marketing - September 2017 - 131
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Shopper Marketing - September 2017 - 133
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Shopper Marketing - September 2017 - 139
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