Shopper Marketing - September 2017 - 65
FEATURES: BrandShare offers a way for CPGs to share
brand samples, premiums,
offers and digital content
with target consumers in
their homes. When shoppers order merchandise
from one of BrandShare's
e-commerce retail partners,
offers can be included in
the shipment. BrandShare
also helps brands engage with customers through sampling programs involving subscriptions and in-store incentives. BrandShare is Walmart's partner in the subscription-based
Walmart Beauty Box, Men's Grooming Box and Baby Box.
BENEFITS: The network is said to enable BrandShare to access 75 million active e-commerce buyers every month. BrandShare says some of its e-commerce-delivered campaigns have initiated product trial rates of up to 96% with conversion rates of up to 32%.
FEATURES: Elastitag integrates Thinfilm's "SpeedTap NFC" technology into the tag for one-to-one
marketing capabilities. A shopper taps the Elastitag with her NFC-enabled smartphone to see a
customized landing page, video or other digital
asset provided by the brand. The tag attaches to
BENEFITS: The NFC-Elastitag combination offers
marketers the ability to have product-level intelligence. Applications could include communicating
your brand story, loyalty program integration,
food/wine pairings, recipes and offers.
SEPTEMBER 2017 SHOPPER MARKETING y