BRANDSHARE FEATURES: BrandShare offers a way for CPGs to share brand samples, premiums, offers and digital content with target consumers in their homes. When shoppers order merchandise from one of BrandShare's e-commerce retail partners, offers can be included in the shipment. BrandShare also helps brands engage with customers through sampling programs involving subscriptions and in-store incentives. BrandShare is Walmart's partner in the subscription-based Walmart Beauty Box, Men's Grooming Box and Baby Box. BENEFITS: The network is said to enable BrandShare to access 75 million active e-commerce buyers every month. BrandShare says some of its e-commerce-delivered campaigns have initiated product trial rates of up to 96% with conversion rates of up to 32%. BOOTH 553 BEDFORD INDUSTRIES FEATURES: Elastitag integrates Thinfilm's "SpeedTap NFC" technology into the tag for one-to-one marketing capabilities. A shopper taps the Elastitag with her NFC-enabled smartphone to see a customized landing page, video or other digital asset provided by the brand. The tag attaches to various products. BENEFITS: The NFC-Elastitag combination offers marketers the ability to have product-level intelligence. Applications could include communicating your brand story, loyalty program integration, food/wine pairings, recipes and offers. BOOTH 517 SEPTEMBER 2017 SHOPPER MARKETING y 65