Shopper Marketing - September 2017 - 5
September 2017 SPECIAL REPORTS 26 People to Watch We present 10 up-and-coming individuals who are making a name for themselves. Nominated by their companies' members of P2PI's League of Leaders, our 2017 class represents: n L'Oreal USA n Coca-Cola Co. n GlaxoSmithKline n Beiersdorf n Johnsonville Sausage n Keurig Green Mountain n Constellation Brands n PepsiCo n E. & J. Gallo Winery n Mondelez International CONTENTS 124 Ricci at Retail Joe spotlights ... n Hershey's n K-Y n Goodyear n Jack Daniel's n Plastic hangers 128 Personnel Appointments 130 Institute Strategist Walking a Walmart store today, it's hard not to notice the changes the mega-retailer has been making as it prepares to battle for grocery domination. 54 Path to Purchase Expo Preview n n n n Sept. 27 keynote: Brian Monahan will discuss how shopping decisions get made on Pinterest. Sept. 28 keynote: CVS Health's Norman de Greve and WSL Strategic Retail's Wendy Liebmann will explain how digital brings value to retail. Editors' Choice exhibitors: Page 58. Design of the Times selected entrants: Page 82. 190 Retail Promo Guide This wall chart, inserted at page 7, identifies the major seasonal promotions at key retailers. Sponsored by News America Marketing. Summer pairing, Page 20
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