Shopper Marketing - September 2017

Shopper Marketing - September 2017 - 5 September 2017 SPECIAL REPORTS 26 People to Watch We present 10 up-and-coming individuals who are making a name for themselves. Nominated by their companies' members of P2PI's League of Leaders, our 2017 class represents: n L'Oreal USA n Coca-Cola Co. n GlaxoSmithKline n Beiersdorf n Johnsonville Sausage n Keurig Green Mountain n Constellation Brands n PepsiCo n E. & J. Gallo Winery n Mondelez International CONTENTS 124 Ricci at Retail Joe spotlights ... n Hershey's n K-Y n Goodyear n Jack Daniel's n Plastic hangers 128 Personnel Appointments 130 Institute Strategist Walking a Walmart store today, it's hard not to notice the changes the mega-retailer has been making as it prepares to battle for grocery domination. 54 Path to Purchase Expo Preview n n n n Sept. 27 keynote: Brian Monahan will discuss how shopping decisions get made on Pinterest. Sept. 28 keynote: CVS Health's Norman de Greve and WSL Strategic Retail's Wendy Liebmann will explain how digital brings value to retail. Editors' Choice exhibitors: Page 58. Design of the Times selected entrants: Page 82. 190 Retail Promo Guide This wall chart, inserted at page 7, identifies the major seasonal promotions at key retailers. Sponsored by News America Marketing. Summer pairing, Page 20 Table of Contents for the Digital Edition of Shopper Marketing - September 2017ContentsShopper Marketing - September 2017 - IntroShopper Marketing - September 2017 - 1Shopper Marketing - September 2017 - 2Shopper Marketing - September 2017 - 3Shopper Marketing - September 2017 - ContentsShopper Marketing - September 2017 - 5Shopper Marketing - September 2017 - 6Shopper Marketing - September 2017 - 7Shopper Marketing - September 2017 - 8Shopper Marketing - September 2017 - 9Shopper Marketing - September 2017 - 10Shopper Marketing - September 2017 - 11Shopper Marketing - September 2017 - 12Shopper Marketing - September 2017 - 13Shopper Marketing - September 2017 - 14Shopper Marketing - September 2017 - 15Shopper Marketing - September 2017 - 16Shopper Marketing - September 2017 - 17Shopper Marketing - September 2017 - 18Shopper Marketing - September 2017 - 19Shopper Marketing - September 2017 - 20Shopper Marketing - September 2017 - 21Shopper Marketing - September 2017 - 22Shopper Marketing - September 2017 - 23Shopper Marketing - September 2017 - 24Shopper Marketing - September 2017 - 25Shopper Marketing - September 2017 - 26Shopper Marketing - September 2017 - 27Shopper Marketing - September 2017 - 28Shopper Marketing - September 2017 - 29Shopper Marketing - September 2017 - 30Shopper Marketing - September 2017 - 31Shopper Marketing - September 2017 - 32Shopper Marketing - September 2017 - 33Shopper Marketing - September 2017 - 34Shopper Marketing - September 2017 - 35Shopper Marketing - September 2017 - 36Shopper Marketing - September 2017 - 37Shopper Marketing - September 2017 - 38Shopper Marketing - September 2017 - 39Shopper Marketing - September 2017 - 40Shopper Marketing - September 2017 - 41Shopper Marketing - September 2017 - 42Shopper Marketing - September 2017 - 43Shopper Marketing - September 2017 - 44Shopper Marketing - September 2017 - 45Shopper Marketing - September 2017 - 46Shopper Marketing - September 2017 - 47Shopper Marketing - September 2017 - 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