Shopper Marketing - September 2017 - 66
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CUSTOM INTERCEPT SOLUTIONS
FEATURES: In-person surveys and interviews garner
data for clients to use in a timely manner. The onsite
data collection includes a large network of local facilitators surveying across all 50 states and Canada. Data
is collected on tablets, in multiple languages, voice to
text and via video capture.
BENEFITS: Data is timely with posted same-day results,
with a protected online client portal, dashboards, drilldowns, data exports and full analyses. Insights are
delivered the same day as fielding.
FEATURES: "Hypervsn" 3D LED Hologram
technology has created full-motion
graphics for brands in the toy, beverage,
QSR and CPG channels. The projected
images have a 24-inch diameter and
high-resolution display. The hardware
design weighs less than five pounds
and the unit can run continuously.
BENEFITS: This technology is just being
introduced to the market. The units are
Wi-Fi enabled and content can be managed and updated remotely.
y SHOPPER MARKETING SEPTEMBER 2017
FEATURES: "Advanced Storytelling," called the next level of outcome-based video
marketing, uses brand, product and consumer data to
create and deliver 1-to-1 video ads to consumers. The
video is personalized based on basic data points such
as geography while the content, format and targeting
is based on factors such as screen, daypart and buyer
BENEFITS: Granular personalization is said to enable
marketers to reach consumers with dynamic pricing,
circular features, deals and coupons that are relevant