PATH TO PURCHASE EXPO PREVIEW | EDITORS' CHOICE SMARTCOMMERCE FEATURES: SmartCommerce is said to be the "first and only" solution in the U.S. that links a brand's digital touchpoints with retailer shopping carts in a single click. Some processes in the field can require as many as five clicks between intent and cart. BENEFITS: As more CPG shoppers gravitate to online options, frictionless solutions will be essential. In a recent trial, a snack food company is said to have driven 20,000 products into carts from a single social media ad. BOOTH 743 TRACER IMAGING FEATURES: The "Gift With Purchase" (GWP) program operates in retail stores. The company launched a Cracker Barrel GWP program with Kroger stores, including a display and lenticular fireplace that offered shoppers a deck of cards free with purchase of a gift card. BENEFITS: Cracker Barrel had Tracer's freestanding displays inside 1,800 Kroger stores during the holidays (November 2016-March 2017). BOOTH 736 76 y SHOPPER MARKETING SEPTEMBER 2017