Shopper Marketing - September 2017 - 73
FEATURES: "Smart Campaigns" are built from combining the company's "Smart Ads" and "Smart Pages"
products. Smart Ads are a programmatic-creative solution that integrates localized trade promotions and
retailer information in real time, directly in ads. Smart Pages are a dynamic landing-page solution that
uses geo-targeting to provide a localized experience that highlights the proximity to purchase.
BENEFITS: Brands can use the technology to create dynamic, hyper-local campaigns for better engagement and richer
reporting. Smart Campaigns are built from
"Shoppr Engine," a
housing more than
200,000 active promotions each month.
FEATURES: Direct mail, social and digital
activations are coupled with specific targeting and shopper insights to identify
and engage specific shopper segments.
The Dealpro Blogger Network uses deal
blogger influencers who display the latest deals on their sites.
BENEFITS: Experts such as veteran
blogger Kelly Snyder (who will also be at
SKUlocal's Expo booth during the show)
can explain how to integrate social
influencing into campaigns based on a
SEPTEMBER 2017 SHOPPER MARKETING y