SHOPLIFTR FEATURES: "Smart Campaigns" are built from combining the company's "Smart Ads" and "Smart Pages" products. Smart Ads are a programmatic-creative solution that integrates localized trade promotions and retailer information in real time, directly in ads. Smart Pages are a dynamic landing-page solution that uses geo-targeting to provide a localized experience that highlights the proximity to purchase. BENEFITS: Brands can use the technology to create dynamic, hyper-local campaigns for better engagement and richer reporting. Smart Campaigns are built from "Shoppr Engine," a proprietary database housing more than 200,000 active promotions each month. BOOTH 750 SKULOCAL FEATURES: Direct mail, social and digital activations are coupled with specific targeting and shopper insights to identify and engage specific shopper segments. The Dealpro Blogger Network uses deal blogger influencers who display the latest deals on their sites. BENEFITS: Experts such as veteran blogger Kelly Snyder (who will also be at SKUlocal's Expo booth during the show) can explain how to integrate social influencing into campaigns based on a client's needs. BOOTH 616 SEPTEMBER 2017 SHOPPER MARKETING y 73