PATH TO PURCHASE EXPO PREVIEW | EDITORS' CHOICE MENASHA FEATURES: For 2018, the company is leveraging its knowledge base for "collaborative discussions." These will be deep dives into challenges including display tiering-inventory requirements; in-store labor pressures; on/off shelf executions; retail-ready requirements for high-turnover categories; mobile-enabled shopper engagements; and compressed lead time/ order-assembly requirements. BENEFITS: Upfront retail collaboration... improved speed to market even with chain-specific customization... sustained sales lift... Conversations like these are needed to get merchandising that proverbial "seat at the table" within CPG planning processes. BOOTH 401 MEYERS FEATURES: New investments in printing technology include installing two state-of-the-art printing processes; specifically, two North American firsts: the INCA Onset X3 and the EF SYMJET. The large-format Inca Onset X3 prints at speeds close to 10,000 square feet per hour. The EF SYMJET has a Domino 7-color digital inkjet label printing press that is said to combine superior printing and converting technologies. BENEFITS: There's been an amazing "arms race" going on among P-O-P producers in recent years. These particular investments give Meyers greater flexibility with short turnaround times without sacrificing quality or unique print treatments. BOOTH 117 72 y SHOPPER MARKETING SEPTEMBER 2017