Shopper Marketing - September 2017 - 72
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FEATURES: For 2018, the company is leveraging its knowledge base for "collaborative discussions."
These will be deep dives into challenges including display tiering-inventory requirements; in-store
labor pressures; on/off shelf executions; retail-ready requirements for high-turnover categories;
mobile-enabled shopper engagements; and compressed lead time/
BENEFITS: Upfront retail collaboration... improved speed to market even
with chain-specific customization...
sustained sales lift... Conversations
like these are needed to get merchandising that proverbial "seat at the
table" within CPG planning processes.
FEATURES: New investments in printing technology include installing two
state-of-the-art printing processes; specifically, two North American firsts:
the INCA Onset X3 and the EF SYMJET. The large-format Inca Onset X3 prints
at speeds close to 10,000 square feet per hour. The EF SYMJET has a Domino
7-color digital inkjet label printing press that is said to combine superior printing and converting technologies.
BENEFITS: There's been an amazing "arms race" going on among P-O-P producers in recent years. These particular investments give
Meyers greater flexibility with short turnaround times
without sacrificing quality or unique print treatments.
y SHOPPER MARKETING SEPTEMBER 2017