Shopper Marketing - September 2017 - 156

The Guide to Shopper Marketing Agencies * 2017

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INConnectedMarketing.com

CONNECTED COMMERCE
FOR THE CONNECTED SHOPPER
We watch our target toggle between "shopper" and "consumer" so quickly
we get marketing whiplash shoppers are consumers and consumers are
shoppers. It's non-binary. So a retailer's digital ecosystem is as important as
their brick and mortar ecosystem. We call it Connected Commerce, and we
ensure consumers can buy your brands whenever and wherever they want to
with experiences that will drive loyalty.
To ensure we're connecting with shoppers in the most impac ul and e ective
way, we create the richest shopper personas in the industry. Utilizing
MomentAware™, our 12MM investment in data and our proprietary tool, we
digest real-time and historical location data, past purchase behavior, online
media consumption and your own data to build true lifestyle personas. That
allows us to target shoppers with unmatched personally and contextually
relevant shopper media. We can connect with them in the moments that
influence purchase behavior the most.

CONNECTING AT THE SPEED OF THOUGHT

HYPER-CONNECTED TO RETAILERS

The line between o -line and online is ge ng blurrier and blurrier.
Shoppers want to interact with your brand and products how,
when and where they want. We need to embrace the fact that
they shop at the speed of thought.

Our etailer onnectivity is something no other agency can o er.
With over 300 marketers across the country based where your
retailers and sales teams are based, we are literally "closest to the
customer. We have personal relationships with 100+ retailers
across channels as diverse as Mass, Grocery, Dollar, Drug, Beauty,
Specialty, Home Center, Auto, and On Premise.

Which is why we believe we need to be able
to adapt our client's messaging, the classic
path to purchase and even ourselves as an
agency just as quickly.
We didn't get to be the 1 Promotion Agency
ranked by Ad Age four years running by
standing in place. We're determined to be
leading the pack as the market evolves.

And with over 200MM invested in leading-edge capabilities over
the past several years, we have access to data, insights and tools
that get you closer to retailers and shoppers than ever before.

AT-A-GLANCE
WHO WE ARE

INDUSTRIES SERVED

We connect more brands to more retailers and more
shoppers to more categories than any other agency,
because we know those moments of connection can
happen anywhere our shoppers are, no matter where
their journey takes them. Let's connect.

* Consumer Products

* Health & Wellness

Lisa Klauser, President

* Food & Beverage

* Personal Care

Valerie Bernstein, EVP New Business

* Spirits/Beer

* Baby Care

Dino De Leon, EVP Executive Creative Director

* Home Goods

* Pet Care

Ken Featherston, EVP Chief Inspiration Officer

EXPERTISE

MAJOR CLIENTS

Shopper Marketing Consumer Promotions
Brand Strategy & Insights Consumer Segmentation
& Purchase Journey Research Creative Partnerships
Custom Publications & Fulfillment Services
eCommerce Digital Shopper Marketing
Measurement & Analytics

KEY EXECUTIVES

CONTACT

* Abbott Nutrition

* JM Smucker

* Barilla

* Newell Brands

* Dr Pepper Snapple
Group

* Reckitt Benckiser

* Edgewell Personal Care

* Tyson

* Heineken USA

* Sargento

Valerie Bernstein, EVP, New Business
Valerie.bernstein@inmarketingservices.com
.92 . 01
http://www.INConnectedMarketing.com
Table of Contents for the Digital Edition of Shopper Marketing - September 2017
