Shopper Marketing - September 2017 - 156
The Guide to Shopper Marketing Agencies * 2017
FOR THE CONNECTED SHOPPER
We watch our target toggle between "shopper" and "consumer" so quickly
we get marketing whiplash shoppers are consumers and consumers are
shoppers. It's non-binary. So a retailer's digital ecosystem is as important as
their brick and mortar ecosystem. We call it Connected Commerce, and we
ensure consumers can buy your brands whenever and wherever they want to
with experiences that will drive loyalty.
To ensure we're connecting with shoppers in the most impac ul and e ective
way, we create the richest shopper personas in the industry. Utilizing
MomentAware™, our 12MM investment in data and our proprietary tool, we
digest real-time and historical location data, past purchase behavior, online
media consumption and your own data to build true lifestyle personas. That
allows us to target shoppers with unmatched personally and contextually
relevant shopper media. We can connect with them in the moments that
influence purchase behavior the most.
CONNECTING AT THE SPEED OF THOUGHT
HYPER-CONNECTED TO RETAILERS
The line between o -line and online is ge ng blurrier and blurrier.
Shoppers want to interact with your brand and products how,
when and where they want. We need to embrace the fact that
they shop at the speed of thought.
Our etailer onnectivity is something no other agency can o er.
With over 300 marketers across the country based where your
retailers and sales teams are based, we are literally "closest to the
customer. We have personal relationships with 100+ retailers
across channels as diverse as Mass, Grocery, Dollar, Drug, Beauty,
Specialty, Home Center, Auto, and On Premise.
Which is why we believe we need to be able
to adapt our client's messaging, the classic
path to purchase and even ourselves as an
agency just as quickly.
We didn't get to be the 1 Promotion Agency
ranked by Ad Age four years running by
standing in place. We're determined to be
leading the pack as the market evolves.
And with over 200MM invested in leading-edge capabilities over
the past several years, we have access to data, insights and tools
that get you closer to retailers and shoppers than ever before.
WHO WE ARE
We connect more brands to more retailers and more
shoppers to more categories than any other agency,
because we know those moments of connection can
happen anywhere our shoppers are, no matter where
their journey takes them. Let's connect.
* Consumer Products
* Health & Wellness
Lisa Klauser, President
* Food & Beverage
* Personal Care
Valerie Bernstein, EVP New Business
* Baby Care
Dino De Leon, EVP Executive Creative Director
* Home Goods
* Pet Care
Ken Featherston, EVP Chief Inspiration Officer
Shopper Marketing Consumer Promotions
Brand Strategy & Insights Consumer Segmentation
& Purchase Journey Research Creative Partnerships
Custom Publications & Fulfillment Services
eCommerce Digital Shopper Marketing
Measurement & Analytics
* Abbott Nutrition
* JM Smucker
* Newell Brands
* Dr Pepper Snapple
* Reckitt Benckiser
* Edgewell Personal Care
* Heineken USA
Valerie Bernstein, EVP, New Business
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