Shopper Marketing - September 2017 - 60
PATH TO PURCHASE EXPO PREVIEW | EDITORS' CHOICE
FEATURES: The Expo is
the official kickoff for the
"Breaktime en Español,"
a Spanish language version of Breaktime Media
being made available to
Hispanic audiences in the
U.S. Breaktime will launch
a new Hispanic consumer
as a destination for shoppers to visit and engage with content centered on pop culture and recipes, for
example, as well as sponsored content from CPGs and retailers.
BENEFITS: Like other Breaktime platforms, this is on a 100% performance-based pricing model. CPGs and
retailers can also be featured with related content at retail, off packaging, on POS, within retail websites
as well as across a client's owned and paid channels.
GREEN BAY PACKAGING
FEATURES: A multi-component structure has all the components pre-glued into place with specialty
automated equipment. The shelf components are attached and hinge on each other, allowing for quick
display assembly. The customizable display can be used as a standalone sidekick or used in a floor display or pallet display.
BENEFITS: The one-piece
glued display is said to
cut assembly time by up
to 70% in the pack-out
process. The one-piece
glued design also provides additional strength
and stability, preventing bowing or sagging
y SHOPPER MARKETING SEPTEMBER 2017