Shopper Marketing - September 2017

Shopper Marketing - September 2017 - 104 PATH TO PURCHASE EXPO PREVIEW | DESIGN OF THE TIMES XYZAL CVS LAUNCH PROGRAM RETAIL CATEGORY: Drug ACTIVATION TACTIC: Retailer-Specific In-Store Campaign CLIENT: Chattem, Chattanooga, Tennessee ENTRANT: WestRock Merchandising Displays, Winston-Salem, North Carolina INTRODUCTION DATE: Feb. 15, 2017 SIZE OF RUN: 15,000 COMMENT: Allergy season happens well before spring and getting a new allergy product into consumers' minds before they can purchase it is a huge advantage. The endcap display contained a motion-sensitive light strip that would command the shoppers' attention. The endcap along with an in-line shelving unit contained the colors of the new brand. TOM GORE VINEYARDS DISPLAY TRACTOR RETAIL CATEGORY: Supermarket/Grocery ACTIVATION TACTIC: Aisle/Shipper/Pallet - Permanent CLIENT: Constellation Brands, San Francisco ENTRANT: Constellation Brands INTRODUCTION DATE: May 31, 2017 SIZE OF RUN: 600 COMMENT: The tractor was used as an iconic symbol to convey Tom Gore's craft of farming grapes that become the wine. The threedimensional display commanded attention at retail and encouraged trial/purchase by wine enthusiasts that value the art of wine-making. 104 y SHOPPER MARKETING SEPTEMBER 2017 Table of Contents for the Digital Edition of Shopper Marketing - September 2017ContentsShopper Marketing - September 2017 - IntroShopper Marketing - September 2017 - 1Shopper Marketing - September 2017 - 2Shopper Marketing - September 2017 - 3Shopper Marketing - September 2017 - ContentsShopper Marketing - September 2017 - 5Shopper Marketing - September 2017 - 6Shopper Marketing - September 2017 - 7Shopper Marketing - September 2017 - 8Shopper Marketing - September 2017 - 9Shopper Marketing - September 2017 - 10Shopper Marketing - September 2017 - 11Shopper Marketing - September 2017 - 12Shopper Marketing - September 2017 - 13Shopper Marketing - September 2017 - 14Shopper Marketing - September 2017 - 15Shopper Marketing - September 2017 - 16Shopper Marketing - September 2017 - 17Shopper Marketing - September 2017 - 18Shopper Marketing - September 2017 - 19Shopper Marketing - September 2017 - 20Shopper Marketing - September 2017 - 21Shopper Marketing - September 2017 - 22Shopper Marketing - September 2017 - 23Shopper Marketing - September 2017 - 24Shopper Marketing - September 2017 - 25Shopper Marketing - September 2017 - 26Shopper Marketing - September 2017 - 27Shopper Marketing - September 2017 - 28Shopper Marketing - September 2017 - 29Shopper Marketing - September 2017 - 30Shopper Marketing - September 2017 - 31Shopper Marketing - September 2017 - 32Shopper Marketing - September 2017 - 33Shopper Marketing - September 2017 - 34Shopper Marketing - September 2017 - 35Shopper Marketing - September 2017 - 36Shopper Marketing - September 2017 - 37Shopper Marketing - September 2017 - 38Shopper Marketing - September 2017 - 39Shopper Marketing - September 2017 - 40Shopper Marketing - September 2017 - 41Shopper Marketing - September 2017 - 42Shopper Marketing - September 2017 - 43Shopper Marketing - September 2017 - 44Shopper Marketing - September 2017 - 45Shopper Marketing - September 2017 - 46Shopper Marketing - September 2017 - 47Shopper Marketing - September 2017 - 48Shopper Marketing - September 2017 - 49Shopper Marketing - September 2017 - 50Shopper Marketing - September 2017 - 51Shopper Marketing - September 2017 - 52Shopper Marketing - September 2017 - 53Shopper Marketing - September 2017 - 54Shopper Marketing - September 2017 - 55Shopper Marketing - September 2017 - 56Shopper Marketing - September 2017 - 57Shopper Marketing - September 2017 - 58Shopper Marketing - September 2017 - 59Shopper Marketing - September 2017 - 60Shopper Marketing - September 2017 - 61Shopper Marketing - September 2017 - 62Shopper Marketing - September 2017 - 63Shopper Marketing - September 2017 - 64Shopper Marketing - September 2017 - 65Shopper Marketing - September 2017 - 66Shopper Marketing - September 2017 - 67Shopper Marketing - September 2017 - 68Shopper Marketing - September 2017 - 69Shopper Marketing - September 2017 - 70Shopper Marketing - September 2017 - 71Shopper Marketing - September 2017 - 72Shopper Marketing - September 2017 - 73Shopper Marketing - September 2017 - 74Shopper Marketing - September 2017 - 75Shopper Marketing - September 2017 - 76Shopper Marketing - September 2017 - 77Shopper Marketing - September 2017 - 78Shopper Marketing - September 2017 - 79Shopper Marketing - September 2017 - 80Shopper Marketing - September 2017 - 81Shopper Marketing - September 2017 - 82Shopper Marketing - September 2017 - 83Shopper Marketing - September 2017 - 84Shopper Marketing - September 2017 - 85Shopper Marketing - September 2017 - 86Shopper Marketing - September 2017 - 87Shopper Marketing - September 2017 - 88Shopper Marketing - September 2017 - 89Shopper Marketing - September 2017 - 90Shopper Marketing - September 2017 - 91Shopper Marketing - September 2017 - 92Shopper Marketing - September 2017 - 93Shopper Marketing - September 2017 - 94Shopper Marketing - September 2017 - 95Shopper Marketing - September 2017 - 96Shopper Marketing - September 2017 - 97Shopper Marketing - September 2017 - 98Shopper Marketing - September 2017 - 99Shopper Marketing - September 2017 - 100Shopper Marketing - September 2017 - 101Shopper Marketing - September 2017 - 102Shopper Marketing - September 2017 - 103Shopper Marketing - September 2017 - 104Shopper Marketing - September 2017 - 105Shopper Marketing - September 2017 - 106Shopper Marketing - September 2017 - 107Shopper Marketing - September 2017 - 108Shopper Marketing - September 2017 - 109Shopper Marketing - September 2017 - 110Shopper Marketing - September 2017 - 111Shopper Marketing - September 2017 - 112Shopper Marketing - September 2017 - 113Shopper Marketing - September 2017 - 114Shopper Marketing - September 2017 - 115Shopper Marketing - September 2017 - 116Shopper Marketing - September 2017 - 117Shopper Marketing - September 2017 - 118Shopper Marketing - September 2017 - 119Shopper Marketing - September 2017 - 120Shopper Marketing - September 2017 - 121Shopper Marketing - September 2017 - 122Shopper Marketing - September 2017 - 123Shopper Marketing - September 2017 - 124Shopper Marketing - September 2017 - 125Shopper Marketing - September 2017 - 126Shopper Marketing - September 2017 - 127Shopper Marketing - September 2017 - 128Shopper Marketing - September 2017 - 129Shopper Marketing - September 2017 - 130Shopper Marketing - September 2017 - 131Shopper Marketing - September 2017 - 132Shopper Marketing - September 2017 - 133Shopper Marketing - September 2017 - 134Shopper Marketing - September 2017 - 135Shopper Marketing - September 2017 - 136Shopper Marketing - September 2017 - 137Shopper Marketing - September 2017 - 138Shopper Marketing - September 2017 - 139Shopper Marketing - September 2017 - 140Shopper Marketing - September 2017 - 141Shopper Marketing - September 2017 - 142Shopper Marketing - September 2017 - 143Shopper Marketing - September 2017 - 144Shopper Marketing - September 2017 - 145Shopper Marketing - September 2017 - 146Shopper Marketing - September 2017 - 147Shopper Marketing - September 2017 - 148Shopper Marketing - September 2017 - 149Shopper Marketing - September 2017 - 150Shopper Marketing - September 2017 - 151Shopper Marketing - September 2017 - 152Shopper Marketing - September 2017 - 153Shopper Marketing - September 2017 - 154Shopper Marketing - September 2017 - 155Shopper Marketing - September 2017 - 156Shopper Marketing - September 2017 - 157Shopper Marketing - September 2017 - 158Shopper Marketing - September 2017 - 159Shopper Marketing - September 2017 - 160Shopper Marketing - September 2017 - 161Shopper Marketing - September 2017 - 162Shopper Marketing - September 2017 - 163Shopper Marketing - September 2017 - 164Shopper Marketing - September 2017 - 165Shopper Marketing - September 2017 - 166Shopper Marketing - September 2017 - 167Shopper Marketing - September 2017 - 168Shopper Marketing - September 2017 - 169Shopper Marketing - September 2017 - 170Shopper Marketing - September 2017 - 171Shopper Marketing - September 2017 - 172Shopper Marketing - September 2017 - 173Shopper Marketing - September 2017 - 174Shopper Marketing - September 2017 - 175Shopper Marketing - September 2017 - 176Shopper Marketing - September 2017 - 177Shopper Marketing - September 2017 - 178Shopper Marketing - September 2017 - 179Shopper Marketing - September 2017 - 180Shopper Marketing - September 2017 - 181Shopper Marketing - September 2017 - 182Shopper Marketing - September 2017 - 183Shopper Marketing - September 2017 - 184Shopper Marketing - September 2017 - 185Shopper Marketing - September 2017 - 186Shopper Marketing - September 2017 - 187Shopper Marketing - September 2017 - 188Shopper Marketing - September 2017 - 189Shopper Marketing - September 2017 - 190Shopper Marketing - September 2017 - 191Shopper Marketing - September 2017 - 192Shopper Marketing - September 2017 - 193http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201809http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201808http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201807http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201806http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201805http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201804http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201803http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201802http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201801http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201712http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201711http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201710http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201709http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409http://www.nxtbook.com/nxtbooks/ptp/sm_201408http://www.nxtbook.com/nxtbooks/ptp/sm_201407http://www.nxtbook.com/nxtbooks/ptp/sm_201406http://www.nxtbook.com/nxtbooks/ptp/sm_201405http://www.nxtbook.com/nxtbooks/ptp/sm_201404http://www.nxtbook.com/nxtbooks/ptp/sm_201403http://www.nxtbook.com/nxtbooks/ptp/sm_201402http://www.nxtbook.com/nxtbooks/ptp/sm_201401http://www.nxtbook.com/nxtbooks/ptp/sm_201312http://www.nxtbook.com/nxtbooks/ptp/sm_201311http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreviewhttp://www.nxtbook.com/nxtbooks/ptp/sm_201310http://www.nxtbook.com/nxtbooks/ptp/sm_201309http://www.nxtbook.com/nxtbooks/ptp/sm_201308http://www.nxtbook.com/nxtbooks/ptp/sm_201307http://www.nxtbookMEDIA.com

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.