Shopper Marketing - September 2017

Shopper Marketing - September 2017 - 104 PATH TO PURCHASE EXPO PREVIEW | DESIGN OF THE TIMES XYZAL CVS LAUNCH PROGRAM RETAIL CATEGORY: Drug ACTIVATION TACTIC: Retailer-Specific In-Store Campaign CLIENT: Chattem, Chattanooga, Tennessee ENTRANT: WestRock Merchandising Displays, Winston-Salem, North Carolina INTRODUCTION DATE: Feb. 15, 2017 SIZE OF RUN: 15,000 COMMENT: Allergy season happens well before spring and getting a new allergy product into consumers' minds before they can purchase it is a huge advantage. The endcap display contained a motion-sensitive light strip that would command the shoppers' attention. The endcap along with an in-line shelving unit contained the colors of the new brand. TOM GORE VINEYARDS DISPLAY TRACTOR RETAIL CATEGORY: Supermarket/Grocery ACTIVATION TACTIC: Aisle/Shipper/Pallet - Permanent CLIENT: Constellation Brands, San Francisco ENTRANT: Constellation Brands INTRODUCTION DATE: May 31, 2017 SIZE OF RUN: 600 COMMENT: The tractor was used as an iconic symbol to convey Tom Gore's craft of farming grapes that become the wine. The threedimensional display commanded attention at retail and encouraged trial/purchase by wine enthusiasts that value the art of wine-making. 104 y SHOPPER MARKETING SEPTEMBER 2017 Table of Contents for the Digital Edition of Shopper Marketing - September 2017ContentsShopper Marketing - September 2017 - IntroShopper Marketing - September 2017 - 1Shopper Marketing - September 2017 - 2Shopper Marketing - September 2017 - 3Shopper Marketing - September 2017 - ContentsShopper Marketing - September 2017 - 5Shopper Marketing - September 2017 - 6Shopper Marketing - September 2017 - 7Shopper Marketing - September 2017 - 8Shopper Marketing - September 2017 - 9Shopper Marketing - September 2017 - 10Shopper Marketing - September 2017 - 11Shopper Marketing - September 2017 - 12Shopper Marketing - September 2017 - 13Shopper Marketing - September 2017 - 14Shopper Marketing - September 2017 - 15Shopper Marketing - September 2017 - 16Shopper Marketing - September 2017 - 17Shopper Marketing - September 2017 - 18Shopper Marketing - September 2017 - 19Shopper Marketing - September 2017 - 20Shopper Marketing - September 2017 - 21Shopper Marketing - September 2017 - 22Shopper Marketing - September 2017 - 23Shopper Marketing - September 2017 - 24Shopper Marketing - September 2017 - 25Shopper Marketing - September 2017 - 26Shopper Marketing - September 2017 - 27Shopper Marketing - September 2017 - 28Shopper Marketing - September 2017 - 29Shopper Marketing - September 2017 - 30Shopper Marketing - September 2017 - 31Shopper Marketing - September 2017 - 32Shopper Marketing - September 2017 - 33Shopper Marketing - September 2017 - 34Shopper Marketing - September 2017 - 35Shopper Marketing - September 2017 - 36Shopper Marketing - September 2017 - 37Shopper Marketing - September 2017 - 38Shopper Marketing - September 2017 - 39Shopper Marketing - September 2017 - 40Shopper Marketing - September 2017 - 41Shopper Marketing - September 2017 - 42Shopper Marketing - September 2017 - 43Shopper Marketing - September 2017 - 44Shopper Marketing - September 2017 - 45Shopper Marketing - September 2017 - 46Shopper Marketing - September 2017 - 47Shopper Marketing - September 2017 - 48Shopper Marketing - September 2017 - 49Shopper Marketing - September 2017 - 50Shopper Marketing - September 2017 - 51Shopper Marketing - September 2017 - 52Shopper Marketing - September 2017 - 53Shopper Marketing - September 2017 - 54Shopper Marketing - September 2017 - 55Shopper Marketing - September 2017 - 56Shopper Marketing - September 2017 - 57Shopper Marketing - September 2017 - 58Shopper Marketing - September 2017 - 59Shopper Marketing - September 2017 - 60Shopper Marketing - September 2017 - 61Shopper Marketing - September 2017 - 62Shopper Marketing - September 2017 - 63Shopper Marketing - September 2017 - 64Shopper Marketing - September 2017 - 65Shopper Marketing - September 2017 - 66Shopper Marketing - September 2017 - 67Shopper Marketing - September 2017 - 68Shopper Marketing - September 2017 - 69Shopper Marketing - September 2017 - 70Shopper Marketing - September 2017 - 71Shopper Marketing - September 2017 - 72Shopper Marketing - September 2017 - 73Shopper Marketing - September 2017 - 74Shopper Marketing - September 2017 - 75Shopper Marketing - September 2017 - 76Shopper Marketing - September 2017 - 77Shopper Marketing - September 2017 - 78Shopper Marketing - September 2017 - 79Shopper Marketing - September 2017 - 80Shopper Marketing - September 2017 - 81Shopper Marketing - September 2017 - 82Shopper Marketing - September 2017 - 83Shopper Marketing - September 2017 - 84Shopper Marketing - September 2017 - 85Shopper Marketing - September 2017 - 86Shopper Marketing - September 2017 - 87Shopper Marketing - September 2017 - 88Shopper Marketing - September 2017 - 89Shopper Marketing - September 2017 - 90Shopper Marketing - September 2017 - 91Shopper Marketing - September 2017 - 92Shopper Marketing - September 2017 - 93Shopper Marketing - September 2017 - 94Shopper Marketing - September 2017 - 95Shopper Marketing - September 2017 - 96Shopper Marketing - September 2017 - 97Shopper Marketing - September 2017 - 98Shopper Marketing - September 2017 - 99Shopper Marketing - September 2017 - 100Shopper Marketing - September 2017 - 101Shopper Marketing - September 2017 - 102Shopper Marketing - September 2017 - 103Shopper Marketing - September 2017 - 104Shopper Marketing - September 2017 - 105Shopper Marketing - September 2017 - 106Shopper Marketing - September 2017 - 107Shopper Marketing - September 2017 - 108Shopper Marketing - September 2017 - 109Shopper Marketing - September 2017 - 110Shopper Marketing - September 2017 - 111Shopper Marketing - September 2017 - 112Shopper Marketing - September 2017 - 113Shopper Marketing - September 2017 - 114Shopper Marketing - September 2017 - 115Shopper Marketing - September 2017 - 116Shopper Marketing - September 2017 - 117Shopper Marketing - September 2017 - 118Shopper Marketing - September 2017 - 119Shopper Marketing - September 2017 - 120Shopper Marketing - September 2017 - 121Shopper Marketing - September 2017 - 122Shopper Marketing - September 2017 - 123Shopper Marketing - September 2017 - 124Shopper Marketing - September 2017 - 125Shopper Marketing - September 2017 - 126Shopper Marketing - September 2017 - 127Shopper Marketing - September 2017 - 128Shopper Marketing - September 2017 - 129Shopper Marketing - September 2017 - 130Shopper Marketing - September 2017 - 131Shopper Marketing - September 2017 - 132Shopper Marketing - September 2017 - 133Shopper Marketing - September 2017 - 134Shopper Marketing - September 2017 - 135Shopper Marketing - September 2017 - 136Shopper Marketing - September 2017 - 137Shopper Marketing - September 2017 - 138Shopper Marketing - September 2017 - 139Shopper Marketing - September 2017 - 140Shopper Marketing - September 2017 - 141Shopper Marketing - September 2017 - 142Shopper Marketing - September 2017 - 143Shopper Marketing - September 2017 - 144Shopper Marketing - September 2017 - 145Shopper Marketing - September 2017 - 146Shopper Marketing - September 2017 - 147Shopper Marketing - September 2017 - 148Shopper Marketing - September 2017 - 149Shopper Marketing - September 2017 - 150Shopper Marketing - September 2017 - 151Shopper Marketing - September 2017 - 152Shopper Marketing - September 2017 - 153Shopper Marketing - September 2017 - 154Shopper Marketing - September 2017 - 155Shopper Marketing - September 2017 - 156Shopper Marketing - September 2017 - 157Shopper Marketing - September 2017 - 158Shopper Marketing - September 2017 - 159Shopper Marketing - September 2017 - 160Shopper Marketing - September 2017 - 161Shopper Marketing - September 2017 - 162Shopper Marketing - September 2017 - 163Shopper Marketing - September 2017 - 164Shopper Marketing - September 2017 - 165Shopper Marketing - September 2017 - 166Shopper Marketing - September 2017 - 167Shopper Marketing - September 2017 - 168Shopper Marketing - September 2017 - 169Shopper Marketing - September 2017 - 170Shopper Marketing - September 2017 - 171Shopper Marketing - September 2017 - 172Shopper Marketing - September 2017 - 173Shopper Marketing - September 2017 - 174Shopper Marketing - September 2017 - 175Shopper Marketing - September 2017 - 176Shopper Marketing - September 2017 - 177Shopper Marketing - September 2017 - 178Shopper Marketing - September 2017 - 179Shopper Marketing - September 2017 - 180Shopper Marketing - September 2017 - 181Shopper Marketing - September 2017 - 182Shopper Marketing - September 2017 - 183Shopper Marketing - September 2017 - 184Shopper Marketing - September 2017 - 185Shopper Marketing - September 2017 - 186Shopper Marketing - September 2017 - 187Shopper Marketing - September 2017 - 188Shopper Marketing - September 2017 - 189Shopper Marketing - September 2017 - 190Shopper Marketing - September 2017 - 191Shopper Marketing - September 2017 - 192Shopper Marketing - September 2017 - 193http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201808http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201807http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201806http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201805http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201804http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201803http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201802http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201801http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201712http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201711http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201710http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201709http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409http://www.nxtbook.com/nxtbooks/ptp/sm_201408http://www.nxtbook.com/nxtbooks/ptp/sm_201407http://www.nxtbook.com/nxtbooks/ptp/sm_201406http://www.nxtbook.com/nxtbooks/ptp/sm_201405http://www.nxtbook.com/nxtbooks/ptp/sm_201404http://www.nxtbook.com/nxtbooks/ptp/sm_201403http://www.nxtbook.com/nxtbooks/ptp/sm_201402http://www.nxtbook.com/nxtbooks/ptp/sm_201401http://www.nxtbook.com/nxtbooks/ptp/sm_201312http://www.nxtbook.com/nxtbooks/ptp/sm_201311http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreviewhttp://www.nxtbook.com/nxtbooks/ptp/sm_201310http://www.nxtbook.com/nxtbooks/ptp/sm_201309http://www.nxtbook.com/nxtbooks/ptp/sm_201308http://www.nxtbook.com/nxtbooks/ptp/sm_201307http://www.nxtbookMEDIA.com

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