Shopper Marketing - September 2017 - 172
The Guide to Shopper Marketing Agencies * 2017
AGILITY AND RESULTS MATTER
Shopping is evolving at an unprecedented pace. With more than 30,000
new SKUs introduced each year, 3,000 messages competing for shoppers'
attention every day, and purchase decisions often made in three seconds or
less, you need a partner you can count on. Working together to utilize the
strengths and talents of our strategy, creative, and production services, we
achieve game-changing results for our clients.
WHAT MAKES US DIFFERENT
We believe the traditional definition of shopper marketing
is antiquated and assumes that shopping only happens in
physical retail locations. We live in a new and dynamic reality
where shopping can happen anywhere and at any time, and
every brand needs to drastically adapt their approach if they
want to win the future.
DELIVERING TODAY & NAVIGATING TOMORROW
At Saatchi & Saatchi , & means a lot. It's using our strategy & insights to
foresee what shoppers want it's us & our clients working together to deliver
what they need and it's our sophisticated media approach & compelling
creative that drives results.
We value collaboration and commit to building legendary partnerships. We
take the time to fully understand our clients' businesses and challenges,
which equips us to provide strategic solutions and activations that deliver
outstanding, sustainable results and share growth.
At Saatchi & Saatchi X, we are curious problem solvers,
applying a full-service approach to finding solutions to
business problems through a shopper lens. We support our
clients' e orts to grow not only their own brands, but also
the categories that matter to their retailers.
Finally, we remember to take care of people and to have a
good time. Some team members have spent 15 years with
us-a rarity in the agency world. Amid the hustle, we strike
a balance to ensure humanity comes to life in our culture.
Because you can't separate your work from your life.
Working in a collaborative partnership with our clients is the reason Saatchi
& Saatchi has earned more Shopper Marketing Effie Awards than any
other agency. An Effie Award is the most prestigious honor our industry
can bestow, and it's based on results. In shopper marketing, it's all about the
numbers-and our clients' results are outstanding.
WHO WE ARE
At Saatchi & Saatchi X, we are innovators and creators.
We solve complex business challenges and change
shopper behavior with brilliant people, creativity, and
an extraordinary culture. Ultimately, we use all these
tools to drive sales conversion.
* Shopper insights and analytics specific to
shopper marketing, national branding
Jessica Hendrix, President/CEO
* Business consulting approach to solving
* Creative services and in-store design that
engages shoppers and supports retailers with
* Procter & Gamble
* Integrated e-commerce strategy
* Media planning and buying
* TracFone Wireless
* Project management, production management,
stucture design, media and promotion, digital
execution, and studio design resulting in superior
retail activations and compliance through
Nicholas Sammer, VP, Client Partnership
& Brand Strategy
Jim Cartwright, Chief Operating Officer
Mauriahh Beezley, VP, Group Creative Director