ACTIVATION GALLERY | CLICKS & BRICKS Walmart and Mobil 1 ExxonMobil's Mobil 1 took the stage at Walmart for summer road trip season, securing a dedicated endcap for its new annual protection synthetic oil with an incentive offer: a $10 Walmart e-gift card with purchase of five quarts of oil from May 31 to Sept. 8. A side panel plugged the deal, and onpack stickers delivered redemption details. On Walmart.com, a brand showcase promoted the incentive while offering another: a $5 voucher to Walmart's Vudu streaming video service with purchase of five quarts of classic or high mileage Mobil 1 oil from June 1 to Aug. 30. To redeem the offer, participants viewed a series of engagement pages on Breaktime Media's Dailybreak.com - spanning a vintage car quiz, car tips, a social sharing component, a video and directions to the nearest Walmart - before unlocking the ability to upload a qualifying receipt. Submissions were managed through an API integration between Dailybreak and Washington, D.C.-based Snipp Interactive. The branded content on Walmart.com also included an oil selector tool and multiple product videos supporting the annual protection formula. One was a co-op TV spot starring sponsored NASCAR driver Kevin Harvick, part of a series of spots created by Lewis Communications and BBDO Worldwide. 120 y SHOPPER MARKETING SEPTEMBER 2017http://www.Walmart.com http://www.Dailybreak.com http://www.Walmart.com