Shopper Marketing - September 2017 - 46
PEOPLE TO WATCH
O
ut of college, Kristin Secora started
working at General Mills in a sales
function, not yet convinced marketing was the path she wanted to
take. But then she met Erin Mott (a marketing manager there at the time), learned about
brand and P&L management, and realized that
marketing was what she wanted to do in the
long term. "She opened my eyes to the possibility of what was out there and taught me so
much as well, both in terms of financials and
analytics and also how to move fast and get
things done quickly but still do any job very
accurately," Secora says of Mott.
While doing rotations in
marketing, Secora started
going to school part time
to earn her MBA, a deliberate decision, she says, because she didn't want to
miss out on the experiences
she could be getting in the
workforce. Still in school,
she transitioned to Polaris
Industries, a manufacturer
of snowmobiles and ATVs, in
2014. There she was charged
with bringing the brand
back to life. "All my work at
General Mills and my education really helped me to be
able to [pull] back the brand
and start over again."
Looking back, she admits
to knowing very little about
the powersports industry, but
she jumped in and learned
46
y SHOPPER MARKETING SEPTEMBER 2017
Table of Contents for the Digital Edition of Shopper Marketing - September 2017
Contents
Shopper Marketing - September 2017 - Intro
Shopper Marketing - September 2017 - 1
Shopper Marketing - September 2017 - 2
Shopper Marketing - September 2017 - 3
Shopper Marketing - September 2017 - Contents
Shopper Marketing - September 2017 - 5
Shopper Marketing - September 2017 - 6
Shopper Marketing - September 2017 - 7
Shopper Marketing - September 2017 - 8
Shopper Marketing - September 2017 - 9
Shopper Marketing - September 2017 - 10
Shopper Marketing - September 2017 - 11
Shopper Marketing - September 2017 - 12
Shopper Marketing - September 2017 - 13
Shopper Marketing - September 2017 - 14
Shopper Marketing - September 2017 - 15
Shopper Marketing - September 2017 - 16
Shopper Marketing - September 2017 - 17
Shopper Marketing - September 2017 - 18
Shopper Marketing - September 2017 - 19
Shopper Marketing - September 2017 - 20
Shopper Marketing - September 2017 - 21
Shopper Marketing - September 2017 - 22
Shopper Marketing - September 2017 - 23
Shopper Marketing - September 2017 - 24
Shopper Marketing - September 2017 - 25
Shopper Marketing - September 2017 - 26
Shopper Marketing - September 2017 - 27
Shopper Marketing - September 2017 - 28
Shopper Marketing - September 2017 - 29
Shopper Marketing - September 2017 - 30
Shopper Marketing - September 2017 - 31
Shopper Marketing - September 2017 - 32
Shopper Marketing - September 2017 - 33
Shopper Marketing - September 2017 - 34
Shopper Marketing - September 2017 - 35
Shopper Marketing - September 2017 - 36
Shopper Marketing - September 2017 - 37
Shopper Marketing - September 2017 - 38
Shopper Marketing - September 2017 - 39
Shopper Marketing - September 2017 - 40
Shopper Marketing - September 2017 - 41
Shopper Marketing - September 2017 - 42
Shopper Marketing - September 2017 - 43
Shopper Marketing - September 2017 - 44
Shopper Marketing - September 2017 - 45
Shopper Marketing - September 2017 - 46
Shopper Marketing - September 2017 - 47
Shopper Marketing - September 2017 - 48
Shopper Marketing - September 2017 - 49
Shopper Marketing - September 2017 - 50
Shopper Marketing - September 2017 - 51
Shopper Marketing - September 2017 - 52
Shopper Marketing - September 2017 - 53
Shopper Marketing - September 2017 - 54
Shopper Marketing - September 2017 - 55
Shopper Marketing - September 2017 - 56
Shopper Marketing - September 2017 - 57
Shopper Marketing - September 2017 - 58
Shopper Marketing - September 2017 - 59
Shopper Marketing - September 2017 - 60
Shopper Marketing - September 2017 - 61
Shopper Marketing - September 2017 - 62
Shopper Marketing - September 2017 - 63
Shopper Marketing - September 2017 - 64
Shopper Marketing - September 2017 - 65
Shopper Marketing - September 2017 - 66
Shopper Marketing - September 2017 - 67
Shopper Marketing - September 2017 - 68
Shopper Marketing - September 2017 - 69
Shopper Marketing - September 2017 - 70
Shopper Marketing - September 2017 - 71
Shopper Marketing - September 2017 - 72
Shopper Marketing - September 2017 - 73
Shopper Marketing - September 2017 - 74
Shopper Marketing - September 2017 - 75
Shopper Marketing - September 2017 - 76
Shopper Marketing - September 2017 - 77
Shopper Marketing - September 2017 - 78
Shopper Marketing - September 2017 - 79
Shopper Marketing - September 2017 - 80
Shopper Marketing - September 2017 - 81
Shopper Marketing - September 2017 - 82
Shopper Marketing - September 2017 - 83
Shopper Marketing - September 2017 - 84
Shopper Marketing - September 2017 - 85
Shopper Marketing - September 2017 - 86
Shopper Marketing - September 2017 - 87
Shopper Marketing - September 2017 - 88
Shopper Marketing - September 2017 - 89
Shopper Marketing - September 2017 - 90
Shopper Marketing - September 2017 - 91
Shopper Marketing - September 2017 - 92
Shopper Marketing - September 2017 - 93
Shopper Marketing - September 2017 - 94
Shopper Marketing - September 2017 - 95
Shopper Marketing - September 2017 - 96
Shopper Marketing - September 2017 - 97
Shopper Marketing - September 2017 - 98
Shopper Marketing - September 2017 - 99
Shopper Marketing - September 2017 - 100
Shopper Marketing - September 2017 - 101
Shopper Marketing - September 2017 - 102
Shopper Marketing - September 2017 - 103
Shopper Marketing - September 2017 - 104
Shopper Marketing - September 2017 - 105
Shopper Marketing - September 2017 - 106
Shopper Marketing - September 2017 - 107
Shopper Marketing - September 2017 - 108
Shopper Marketing - September 2017 - 109
Shopper Marketing - September 2017 - 110
Shopper Marketing - September 2017 - 111
Shopper Marketing - September 2017 - 112
Shopper Marketing - September 2017 - 113
Shopper Marketing - September 2017 - 114
Shopper Marketing - September 2017 - 115
Shopper Marketing - September 2017 - 116
Shopper Marketing - September 2017 - 117
Shopper Marketing - September 2017 - 118
Shopper Marketing - September 2017 - 119
Shopper Marketing - September 2017 - 120
Shopper Marketing - September 2017 - 121
Shopper Marketing - September 2017 - 122
Shopper Marketing - September 2017 - 123
Shopper Marketing - September 2017 - 124
Shopper Marketing - September 2017 - 125
Shopper Marketing - September 2017 - 126
Shopper Marketing - September 2017 - 127
Shopper Marketing - September 2017 - 128
Shopper Marketing - September 2017 - 129
Shopper Marketing - September 2017 - 130
Shopper Marketing - September 2017 - 131
Shopper Marketing - September 2017 - 132
Shopper Marketing - September 2017 - 133
Shopper Marketing - September 2017 - 134
Shopper Marketing - September 2017 - 135
Shopper Marketing - September 2017 - 136
Shopper Marketing - September 2017 - 137
Shopper Marketing - September 2017 - 138
Shopper Marketing - September 2017 - 139
Shopper Marketing - September 2017 - 140
Shopper Marketing - September 2017 - 141
Shopper Marketing - September 2017 - 142
Shopper Marketing - September 2017 - 143
Shopper Marketing - September 2017 - 144
Shopper Marketing - September 2017 - 145
Shopper Marketing - September 2017 - 146
Shopper Marketing - September 2017 - 147
Shopper Marketing - September 2017 - 148
Shopper Marketing - September 2017 - 149
Shopper Marketing - September 2017 - 150
Shopper Marketing - September 2017 - 151
Shopper Marketing - September 2017 - 152
Shopper Marketing - September 2017 - 153
Shopper Marketing - September 2017 - 154
Shopper Marketing - September 2017 - 155
Shopper Marketing - September 2017 - 156
Shopper Marketing - September 2017 - 157
Shopper Marketing - September 2017 - 158
Shopper Marketing - September 2017 - 159
Shopper Marketing - September 2017 - 160
Shopper Marketing - September 2017 - 161
Shopper Marketing - September 2017 - 162
Shopper Marketing - September 2017 - 163
Shopper Marketing - September 2017 - 164
Shopper Marketing - September 2017 - 165
Shopper Marketing - September 2017 - 166
Shopper Marketing - September 2017 - 167
Shopper Marketing - September 2017 - 168
Shopper Marketing - September 2017 - 169
Shopper Marketing - September 2017 - 170
Shopper Marketing - September 2017 - 171
Shopper Marketing - September 2017 - 172
Shopper Marketing - September 2017 - 173
Shopper Marketing - September 2017 - 174
Shopper Marketing - September 2017 - 175
Shopper Marketing - September 2017 - 176
Shopper Marketing - September 2017 - 177
Shopper Marketing - September 2017 - 178
Shopper Marketing - September 2017 - 179
Shopper Marketing - September 2017 - 180
Shopper Marketing - September 2017 - 181
Shopper Marketing - September 2017 - 182
Shopper Marketing - September 2017 - 183
Shopper Marketing - September 2017 - 184
Shopper Marketing - September 2017 - 185
Shopper Marketing - September 2017 - 186
Shopper Marketing - September 2017 - 187
Shopper Marketing - September 2017 - 188
Shopper Marketing - September 2017 - 189
Shopper Marketing - September 2017 - 190
Shopper Marketing - September 2017 - 191
Shopper Marketing - September 2017 - 192
Shopper Marketing - September 2017 - 193
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201903
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201902
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201901
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201812
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201811
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201810
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201809
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201808
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201807
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201806
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201805
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201804
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201803
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201802
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201801
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201712
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201711
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201710
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201709
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com