Shopper Marketing - September 2017 - 46
PEOPLE TO WATCH
O
ut of college, Kristin Secora started
working at General Mills in a sales
function, not yet convinced marketing was the path she wanted to
take. But then she met Erin Mott (a marketing manager there at the time), learned about
brand and P&L management, and realized that
marketing was what she wanted to do in the
long term. "She opened my eyes to the possibility of what was out there and taught me so
much as well, both in terms of financials and
analytics and also how to move fast and get
things done quickly but still do any job very
accurately," Secora says of Mott.
While doing rotations in
marketing, Secora started
going to school part time
to earn her MBA, a deliberate decision, she says, because she didn't want to
miss out on the experiences
she could be getting in the
workforce. Still in school,
she transitioned to Polaris
Industries, a manufacturer
of snowmobiles and ATVs, in
2014. There she was charged
with bringing the brand
back to life. "All my work at
General Mills and my education really helped me to be
able to [pull] back the brand
and start over again."
Looking back, she admits
to knowing very little about
the powersports industry, but
she jumped in and learned
46
y SHOPPER MARKETING SEPTEMBER 2017
Table of Contents for the Digital Edition of Shopper Marketing - September 2017
Contents
Shopper Marketing - September 2017 - Intro
Shopper Marketing - September 2017 - 1
Shopper Marketing - September 2017 - 2
Shopper Marketing - September 2017 - 3
Shopper Marketing - September 2017 - Contents
Shopper Marketing - September 2017 - 5
Shopper Marketing - September 2017 - 6
Shopper Marketing - September 2017 - 7
Shopper Marketing - September 2017 - 8
Shopper Marketing - September 2017 - 9
Shopper Marketing - September 2017 - 10
Shopper Marketing - September 2017 - 11
Shopper Marketing - September 2017 - 12
Shopper Marketing - September 2017 - 13
Shopper Marketing - September 2017 - 14
Shopper Marketing - September 2017 - 15
Shopper Marketing - September 2017 - 16
Shopper Marketing - September 2017 - 17
Shopper Marketing - September 2017 - 18
Shopper Marketing - September 2017 - 19
Shopper Marketing - September 2017 - 20
Shopper Marketing - September 2017 - 21
Shopper Marketing - September 2017 - 22
Shopper Marketing - September 2017 - 23
Shopper Marketing - September 2017 - 24
Shopper Marketing - September 2017 - 25
Shopper Marketing - September 2017 - 26
Shopper Marketing - September 2017 - 27
Shopper Marketing - September 2017 - 28
Shopper Marketing - September 2017 - 29
Shopper Marketing - September 2017 - 30
Shopper Marketing - September 2017 - 31
Shopper Marketing - September 2017 - 32
Shopper Marketing - September 2017 - 33
Shopper Marketing - September 2017 - 34
Shopper Marketing - September 2017 - 35
Shopper Marketing - September 2017 - 36
Shopper Marketing - September 2017 - 37
Shopper Marketing - September 2017 - 38
Shopper Marketing - September 2017 - 39
Shopper Marketing - September 2017 - 40
Shopper Marketing - September 2017 - 41
Shopper Marketing - September 2017 - 42
Shopper Marketing - September 2017 - 43
Shopper Marketing - September 2017 - 44
Shopper Marketing - September 2017 - 45
Shopper Marketing - September 2017 - 46
Shopper Marketing - September 2017 - 47
Shopper Marketing - September 2017 - 48
Shopper Marketing - September 2017 - 49
Shopper Marketing - September 2017 - 50
Shopper Marketing - September 2017 - 51
Shopper Marketing - September 2017 - 52
Shopper Marketing - September 2017 - 53
Shopper Marketing - September 2017 - 54
Shopper Marketing - September 2017 - 55
Shopper Marketing - September 2017 - 56
Shopper Marketing - September 2017 - 57
Shopper Marketing - September 2017 - 58
Shopper Marketing - September 2017 - 59
Shopper Marketing - September 2017 - 60
Shopper Marketing - September 2017 - 61
Shopper Marketing - September 2017 - 62
Shopper Marketing - September 2017 - 63
Shopper Marketing - September 2017 - 64
Shopper Marketing - September 2017 - 65
Shopper Marketing - September 2017 - 66
Shopper Marketing - September 2017 - 67
Shopper Marketing - September 2017 - 68
Shopper Marketing - September 2017 - 69
Shopper Marketing - September 2017 - 70
Shopper Marketing - September 2017 - 71
Shopper Marketing - September 2017 - 72
Shopper Marketing - September 2017 - 73
Shopper Marketing - September 2017 - 74
Shopper Marketing - September 2017 - 75
Shopper Marketing - September 2017 - 76
Shopper Marketing - September 2017 - 77
Shopper Marketing - September 2017 - 78
Shopper Marketing - September 2017 - 79
Shopper Marketing - September 2017 - 80
Shopper Marketing - September 2017 - 81
Shopper Marketing - September 2017 - 82
Shopper Marketing - September 2017 - 83
Shopper Marketing - September 2017 - 84
Shopper Marketing - September 2017 - 85
Shopper Marketing - September 2017 - 86
Shopper Marketing - September 2017 - 87
Shopper Marketing - September 2017 - 88
Shopper Marketing - September 2017 - 89
Shopper Marketing - September 2017 - 90
Shopper Marketing - September 2017 - 91
Shopper Marketing - September 2017 - 92
Shopper Marketing - September 2017 - 93
Shopper Marketing - September 2017 - 94
Shopper Marketing - September 2017 - 95
Shopper Marketing - September 2017 - 96
Shopper Marketing - September 2017 - 97
Shopper Marketing - September 2017 - 98
Shopper Marketing - September 2017 - 99
Shopper Marketing - September 2017 - 100
Shopper Marketing - September 2017 - 101
Shopper Marketing - September 2017 - 102
Shopper Marketing - September 2017 - 103
Shopper Marketing - September 2017 - 104
Shopper Marketing - September 2017 - 105
Shopper Marketing - September 2017 - 106
Shopper Marketing - September 2017 - 107
Shopper Marketing - September 2017 - 108
Shopper Marketing - September 2017 - 109
Shopper Marketing - September 2017 - 110
Shopper Marketing - September 2017 - 111
Shopper Marketing - September 2017 - 112
Shopper Marketing - September 2017 - 113
Shopper Marketing - September 2017 - 114
Shopper Marketing - September 2017 - 115
Shopper Marketing - September 2017 - 116
Shopper Marketing - September 2017 - 117
Shopper Marketing - September 2017 - 118
Shopper Marketing - September 2017 - 119
Shopper Marketing - September 2017 - 120
Shopper Marketing - September 2017 - 121
Shopper Marketing - September 2017 - 122
Shopper Marketing - September 2017 - 123
Shopper Marketing - September 2017 - 124
Shopper Marketing - September 2017 - 125
Shopper Marketing - September 2017 - 126
Shopper Marketing - September 2017 - 127
Shopper Marketing - September 2017 - 128
Shopper Marketing - September 2017 - 129
Shopper Marketing - September 2017 - 130
Shopper Marketing - September 2017 - 131
Shopper Marketing - September 2017 - 132
Shopper Marketing - September 2017 - 133
Shopper Marketing - September 2017 - 134
Shopper Marketing - September 2017 - 135
Shopper Marketing - September 2017 - 136
Shopper Marketing - September 2017 - 137
Shopper Marketing - September 2017 - 138
Shopper Marketing - September 2017 - 139
Shopper Marketing - September 2017 - 140
Shopper Marketing - September 2017 - 141
Shopper Marketing - September 2017 - 142
Shopper Marketing - September 2017 - 143
Shopper Marketing - September 2017 - 144
Shopper Marketing - September 2017 - 145
Shopper Marketing - September 2017 - 146
Shopper Marketing - September 2017 - 147
Shopper Marketing - September 2017 - 148
Shopper Marketing - September 2017 - 149
Shopper Marketing - September 2017 - 150
Shopper Marketing - September 2017 - 151
Shopper Marketing - September 2017 - 152
Shopper Marketing - September 2017 - 153
Shopper Marketing - September 2017 - 154
Shopper Marketing - September 2017 - 155
Shopper Marketing - September 2017 - 156
Shopper Marketing - September 2017 - 157
Shopper Marketing - September 2017 - 158
Shopper Marketing - September 2017 - 159
Shopper Marketing - September 2017 - 160
Shopper Marketing - September 2017 - 161
Shopper Marketing - September 2017 - 162
Shopper Marketing - September 2017 - 163
Shopper Marketing - September 2017 - 164
Shopper Marketing - September 2017 - 165
Shopper Marketing - September 2017 - 166
Shopper Marketing - September 2017 - 167
Shopper Marketing - September 2017 - 168
Shopper Marketing - September 2017 - 169
Shopper Marketing - September 2017 - 170
Shopper Marketing - September 2017 - 171
Shopper Marketing - September 2017 - 172
Shopper Marketing - September 2017 - 173
Shopper Marketing - September 2017 - 174
Shopper Marketing - September 2017 - 175
Shopper Marketing - September 2017 - 176
Shopper Marketing - September 2017 - 177
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Shopper Marketing - September 2017 - 181
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Shopper Marketing - September 2017 - 186
Shopper Marketing - September 2017 - 187
Shopper Marketing - September 2017 - 188
Shopper Marketing - September 2017 - 189
Shopper Marketing - September 2017 - 190
Shopper Marketing - September 2017 - 191
Shopper Marketing - September 2017 - 192
Shopper Marketing - September 2017 - 193
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