Shopper Marketing - September 2017 - 40
PEOPLE TO WATCH
2013 MIT graduate with a degree
in physics, TJ Barton has always enjoyed analytics and problem solving.
But after a stint doing research and
publishing papers, he decided to take a turn
into the business world.
Barton grew up knowing the CPG industry.
His father is an executive recruiter, and it was at
his dad's company, Barton Executive Search, that
he worked as a research analyst before joining
Keurig in March 2014 as a category analyst. "I was
brought into Keurig as a contractor and fell in love
with the culture and organization."
He found his "obvious fit" when Eric Gorli
came to the organization
and split off the revenue
(RGM) group. Barton now
reports to Gorli, vice president of commercial leadership. "He completely
changed my perspective
in terms of how I think
of the business," Barton
says. "He helped develop
my strategic thinking and
how I put a story together, and also how I look at
different business problems."
Today, as the manager
of insights and capabilities within the RGM group,
Barton supports the group
with insights in terms of
y SHOPPER MARKETING SEPTEMBER 2017