Shopper Marketing - September 2017 - 168

The Guide to Shopper Marketing Agencies * 2017

PHOENIXCREATIVE.COM

WE LIVE RETAIL
We work with brands, but we also know retailers.
Brand marketing only gets a part of the way down the
path-to-purchase. In order to reach the end and win basket
share, we have built ourselves into a partner that knows how
to position brands with an eye toward each specific retailer's
footprint, digital assets, loyalty programs, and marketing
requirements. Brand messaging plus retailer insights
equals a winning combination.

QUICK THINKING. NIMBLE RESULTS.
We work hard for our clients. Although we're much more than a quick-turn agency, we've been known to work wonders with the deadliest
of deadlines. Whether it's ge ng a simple shelf-talker to press or ge ng a 3 0-degree, channel-specific strategy ready for launch, we do
whatever it takes.
Dedicated account sta , top-tier designers-all working together to get the job done. We value good people and great thinking. It's
not unusual to find a client or employee who's been with us for 20 years or longer. No matter the title, each of us honors the strategic
perspective of an account executive, the vision of a writer, and the passion of an artist.

WORKING TOGETHER
Branding, packaging, advertising, shopper marketing, digital, social... the
experience your customers have with your product is about more than just
having all the right components. It's about having them all work together right.
At Phoenix Creative, we have dedicated, in-house expertise for every
point along your product's and shoppers' path to purchase. That's why we
understand how your packaging can play a vital role in your advertising, how to
tailor your in-store pieces to magnify the impact of your social e orts, and how
to make your branding matter in even the most cluttered retail environments.
Whether you need a single service or a complete program that gets your
product from the warehouse to their house, we can help.

AT-A-GLANCE
WHO WE ARE

SERVICES

We're an award-winning agency located in downtown
St. Louis. We've been helping businesses of all types
find their voice in the marketplace since 19 9. In
our book, big ideas aren't limited to big budgets.
Everybody's message can shine.

* Shopper Marketing
concept, design

EXPERTISE

* Retail Design channel specific, regional,
retailer focused

Our shopper marketing know-how comes from over
27 years of extensive, battle-tested, retail experience.
Strategic planning, concept development, and design/
message execution are all of equal importance to our
agency vision and our clients' success.

MAJOR CLIENTS
strategic planning,

* Advertising promotional campaigns,
full-service marketing
* Packaging

design, extrapolation, production

* Content Creation

social, mass media, mobile

INDUSTRIES SERVED
* Consumer Packaged Goods
* Retail
* Alcohol
* Food/Beverage
* Automotive
* Commercial/Industrial
* Durable Goods

* Mondel z International
* Anheuser-Busch InBev
* AB Mauri North America
* TTi Floor Care North America
* Schae er's Manufacturing

KEY EXECUTIVES
Abbey Ash, Partner, Director of Shopper Marketing
Matt O'Neill, Senior Partner
David Dolak, Partner, Chief Creative Officer
Keith Schwahn, Partner, Director of Production Services

CONTACT
Abbey Ash, Partner, Director of Shopper Marketing
abbey.ash@phoenixcreative.com
31 .23 .5107

http://www.PHOENIXCREATIVE.COM

Table of Contents for the Digital Edition of Shopper Marketing - September 2017