Shopper Marketing - September 2017 - 68
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GREAT NORTHERN INSTORE
FEATURES: The "Instore Vision App" enables Great Northern
Instore to measure display execution and performance,
initiate projects with customers, and understand the retail
landscape. Customized surveys are pushed out to app users directing them to specific retail environments, stores,
seasonal activations and categories. These users capture
images and video for interactive executions.
BENEFITS: The app was used with PepsiCo to coordinate a
national audit of grocery, c-store and drug stores to capture
in-store activity by key competitors. Images by display type
and retail environment enabled the client to develop a campaign for its premium LIFEWTR brand.
FEATURES: "Fandango FanShop," an online movie premium store, is the latest movie rewards
program from the company. FanShop offers a full range of movie-themed merchandise such
as collectibles, memorabilia and gear. Rewards are delivered electronically, and premiums
are found by movie title or category.
FanShop rewards can be paired with
movie tickets, downloads and concessions.
BENEFITS: The FanShop integrates
into movie-bundled themes around
consumer promotions. The digital
rewards keep costs low versus coupons and plastic rewards.
y SHOPPER MARKETING SEPTEMBER 2017