Shopper Marketing - September 2017 - 80
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FEATURES: New mobile engagement tools have been added to the company's
services. "Digital Scratch 'N Win" games for mobile devices use gamification. "Tap To Win" requires consumers to go inside stores and interact with
products and displays to participate. "Tap to Learn" delivers localized info to
consumers' mobile devices. "Tap To Get" initiates the receipt submission and
validation process for consumers. Apple now supports the company's NFCenabled TAP.
BENEFITS: Retailers and brands can use the new mobile engagement tools
to add to the in-store engagement experience.
y SHOPPER MARKETING SEPTEMBER 2017