Shopper Marketing - September 2017 - 74
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FEATURES: The Ansa
automated analytics solution provides
intelligence based on
daily, store-level POSdata from the largest
U.S. retailers to plan,
target and measure
the impact of digital
campaigns. RSi partners with ad networks to make Ansa
available to CPGs and
agencies. The latest
version, Ansa 3.2, can
be reached through a 24/7 online portal and is available through integrated media providers.
BENEFITS: The automated analytics solution enables more than 75 of the world's largest CPG companies
and their agencies to measure and maximize the performance of their shopper marketing campaigns.
FEATURES: Quotient acquired Crisp Mobile and released a new Coupons.com app within the last year.
Crisp mobile ads start with the consumer experience that's delivered in the ad itself and then builds an
integrated campaign - targeting, inventory, measurement - around its delivery. One activation includes
"ActiVideo," which allows for the placement of multiple
calls to action throughout the video, such as tapping to
get a recipe. With M-circular, a brand or retailer's circular content is displayed in mobile ads.
BENEFITS: Coupons.com has been redesigned with a
focus on digital paperless coupons to make it easier for
shoppers to save while on the go and organize coupons. Quotient has also created continuity offers for
brands that reward shoppers on a return trip for accumulated qualifying purchases.
y SHOPPER MARKETING SEPTEMBER 2017