Shopper Marketing - September 2017 - 62
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FEATURES: The justlaunched "Mobile
provides users with
more ways to earn
"kicks" when they
visit or purchase
products from various mobile sites. Users can be rewarded
with incentives at every touchpoint: home,
online and in stores.
Retailers such as Jet.
com, Groupon and Boxed will promote Shopkick
offers to users. Rewards go to consumers for
"virtual" product pick-ups when they tap on an
online product offer from one of these shopping app partners.
BENEFITS: Rewards earned by visiting sites,
viewing products and/or purchasing products
can give brands another way to reward customers and drive trial.
FEATURES: The new "Intelligent Offers" solution is
said to enable brands to reach all shoppers with
customized offers based on previous brand or
category engagement. Brands can, for example,
split national or retailer-specific promotions into
multiple offers of varying face values, and/or
simultaneously deliver offers to selected unique
segments of the population. Alternatively, brands
can employ "Exclusive Offers" to deliver customized offers to exclusive subsets of shoppers.
Some examples of situational objectives might
include finding high affinity shoppers for new
item trial, or re-engaging lapsed buyers.
BENEFITS: No longer does the same digital offer
need to go out to all shoppers.
3 TIER LOGIC
FEATURES: The "Artificial Intelligence (AI) Retargeting
Module" enables brands to use consumer purchase behavior to automate their email and SMS messaging with
product recommendations, special offers and coupon
BENEFITS: 3 Tier Logic launched a loyalty program for
Universal Pictures that combined receipt and PIN code
validation, social sharing and engagement, consumer and receipt data acquisition, and AI Retargeting.
The goal, which 3 Tier says was met, was to generate DVD and Blu-ray sales in just a few months.
y SHOPPER MARKETING SEPTEMBER 2017