Shopper Marketing - September 2017 - 14
PROGRAMS
SOLUTION PROVIDER NEWS
Giant Eagle Selects Symphony EYC
Symphony EYC, a Braintree, Massachusetts-based provider
of software and services for insights-driven customer engagement, signed a multi-year contract with Giant Eagle
for its solutions covering customer insights, personalized
marketing, promotion, assortment and space. Symphony
EYC's solutions will enable the retailer to drive sustainable
topline growth and customer loyalty through improved
merchandising and promotions, driven by data and integrated into internal processes and collaboration with its
suppliers. Giant Eagle, in turn, will enhance its communications with customers, leading to better targeting and
more relevant conversations across all channels.
Label Insight Working With PepsiCo, Ocean Spray:
PepsiCo, Purchase, New York, and Ocean Spray Cranberries, Middleborough, Massachusetts, are among the latest
clients of Label Insight, a cloud-based product data engine
and resource for transparency in Chicago. "There is a new
landscape for brand loyalty, one where manufacturers and
retailers must meet consumer expectations for product
information or expose themselves to the consequences,"
said Ronak Sheth, Label Insight chief customer officer. "In
this environment, consumers want that information delivered instantly via digital channels, and Label Insight is
helping these brands develop a new dynamic of trust with
their customers."
Nielsen Launches RMO Sales Planner: Nielsen expanded
its everyday analytics suite of tools with the global launch
of RMO Sales Planner. The platform enables fast-moving
consumer goods companies to accelerate trade optimiza-
14
y SHOPPER MARKETING SEPTEMBER 2017
Table of Contents for the Digital Edition of Shopper Marketing - September 2017
Contents
Shopper Marketing - September 2017 - Intro
Shopper Marketing - September 2017 - 1
Shopper Marketing - September 2017 - 2
Shopper Marketing - September 2017 - 3
Shopper Marketing - September 2017 - Contents
Shopper Marketing - September 2017 - 5
Shopper Marketing - September 2017 - 6
Shopper Marketing - September 2017 - 7
Shopper Marketing - September 2017 - 8
Shopper Marketing - September 2017 - 9
Shopper Marketing - September 2017 - 10
Shopper Marketing - September 2017 - 11
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