Shopper Marketing - September 2017 - 82
PATH TO PURCHASE EXPO PREVIEW
The Institute's annual Design of the Times competition
celebrates the most effective in-store activations,
designs and campaigns of the past year, as judged
by a select group of brand marketers and retailers.
The following pages feature a sampling of this year's
entrants. Finalists will be featured in the DOT Gallery
at the Path to Purchase Expo.
HATCHIMALS PALLET DISPLAY
RETAIL CATEGORY: Mass Merchandisers
ACTIVATION TACTIC: Aisle/Shipper/Pallet -
CLIENT: Spin Master, Toronto
ENTRANT: International Paper, Memphis,
INTRODUCTION DATE: Nov. 1, 2016
SIZE OF RUN: 1,000
COMMENT: The objective here was to create
out-of-aisle awareness for a new product
launch that had a dedicated launch date
with a full 360 omnichannel campaign. The simple messaging on the
pallet of "Who will you hatch?" maintained an element of surprise and
generated consumer interest.
y SHOPPER MARKETING SEPTEMBER 2017