PATH TO PURCHASE EXPO PREVIEW DOT PREVIEW The Institute's annual Design of the Times competition celebrates the most effective in-store activations, designs and campaigns of the past year, as judged by a select group of brand marketers and retailers. The following pages feature a sampling of this year's entrants. Finalists will be featured in the DOT Gallery at the Path to Purchase Expo. HATCHIMALS PALLET DISPLAY RETAIL CATEGORY: Mass Merchandisers ACTIVATION TACTIC: Aisle/Shipper/Pallet - Temporary CLIENT: Spin Master, Toronto ENTRANT: International Paper, Memphis, Tennessee INTRODUCTION DATE: Nov. 1, 2016 SIZE OF RUN: 1,000 COMMENT: The objective here was to create out-of-aisle awareness for a new product launch that had a dedicated launch date with a full 360 omnichannel campaign. The simple messaging on the pallet of "Who will you hatch?" maintained an element of surprise and generated consumer interest. 82 y SHOPPER MARKETING SEPTEMBER 2017