THE END of shopper marketing as we know it YOU BETTER BELIEVE IT. Shopping is no longer a deliberate, compartmentalized, discrete act. Today it's something much different. It's spontaneous, deconstructed and integrated into the flow of everyday life. We call this behavior Shopping in the Flow - and it's already changing the face of Shopper Marketing. Forever. Shopper Marketing can't afford to lean heavily on traditional in-store tactics. Our communications must move closer to where today's shopper makes purchase decisions, and that requires greater reach and precision. The answer? Two words: SHOPPER MEDIA