Shopper Marketing - September 2017 - 11

ustomer
Manager,

rector,
rney/Integrated
mmunications,

, CEO,
n Brand
ervices
Daumas,
per Marketing
lence, NA,
olive
VP,
tive Director,
keting
o, Head of
Facebook
ertis, VP, Sales
eting, Meredith
President,

P, Enterprise
xPoint
ey Doyle, Group
onal Shopper
e Clorox Co.
ski, General
ois, MillerCoors
ector, Retail
Coca-Cola Co.
, Director, Brand
Ahold Delhaize
dent & CEO,
ail
P, Media COE, IRi
r Shopper
nager,
a Co.
nager,
opper Solutions,
care
ltz, Divisional
Manager,

* Liz Fogerty, SVP,
Strategic Planning & Insights,
IN Marketing Services
* James Fraser, GM, NA,
Mosaic Shopper
* Glenn Frazier, Sales,
The Hershey Co.
* Beth Freeman, Commercial
Marketing Manager,
Heineken USA
* Andrew Freeman, Shopper,
Trade, & National Accounts
Marketing Problem Solver,
Campari America
* Tracy Frisbie, Shopper
Marketing Director,
Constellation Brands
* Heidi Froseth, EVP,
National Shopper Retail
Leader, Catapult Marketing
* Michele Fuhs, Department
Manager / Head of Premium
Retail Experience, BMW
* Dave Geren, Director of
Strategy, SFW
* Bridget Gilbert, Research
Director, Geometry Global
* Jody Goehring, VP, Product,
RetailMeNot Inc.
* Jason Goldberg, SVP,
Commerce & Content,
SapientRazorfish
* Ethan Goodman, SVP, Shopper
Experience, The Mars Agency
* Kevin Green, Director, Field
Execution Team, West Area,
The Kraft Heinz Co.
* George Hamilton, Director,
Walmart Foods, Unilever
* Sheryl Hannam,
Shopper Marketing Manager,
Mars Chocolate US
* Mark Hardy, CEO,
InContext Solutions

* Michelle Harmon-Madsen,
SVP, Brand Partnerships,
Fresh Direct
* Mike Hattenschweiler,
Director, In-Store Marketing
Design, Walgreen Co.
* Neal Heffernan, SVP,
General Manager, GfK
* Neil Helsper, Creative Director,
Upshot Inc.
* Ines Henrich, VP,
IN Marketing Services
* Mark Herbek, Executive
Research Home Improvement
Council, Partner,
Cleveland Research
* David Hewitt, VP,
Consumer Experiences,
SapientRazorfish
* Rhonda Hiatt, Executive
Director, Strategy &
Experience, Clear
* Bill Hildebolt, CEO, gen.video
* Kevin Hoppe, Senior Manager,
Shopper Marketing,
Kellogg Co.
* Chieh Huang, CEO,
Boxed Wholesale
* Tiffany Huey, Director,
Shopper Marketing,
Starbucks Coffee Co.
* Ron Hughes, Director,
Shopper Strategy &
Innovation, The Coca-Cola Co.
* Nicole Hutcheson, Director,
Shopper Strategy &
Innovation, The Coca-Cola Co.
* Kyle Ingram, Group Account
Director, The Integer Group
* Frank Jimenez, President,
Zoetic Retail
* Zach Johnson, Director of
Advertising Sales,
Amazon.com
* Todd Johnson, Senior National
Account Manager, i-Health

* Rob Johnston, Digital &
Channel Research,
Marriott Corporation
* Richard Jones, E-Commerce
Lead, Mars Chocolate US
* Bruce Katsman, VP,
Starbucks Coffee Co.
* Jason Katz, CMO, gen.video
* Leah Key, Director, Digital
Media, The Mars Agency
* Ged King, CEO, SFW
* Meredith Kiss, Commercial
Marketing Manager,
Heineken USA
* Dan Kitrell, VP, Account
Solutions, Kantar Media
* Lisa Klauser, President,
Consumer & Shopper
Marketing, IN Marketing
Services
* Lionel Knight, SVP, Planning,
Upshot Inc.
* Jessica Krauser, Senior
Manager, Shopper Marketing,
Syntegrate Consulting
* Joe Lampertius, Global CEO,
Grey Worldwide
* Amy Lanzi, Managing
Director, TPN
* Michael Law, Senior Director,
Customer Strategy & Planning,
Edgewell Personal Care
* Lena Lewis, Senior Manager,
Shopper Marketing,
William Wrigley Jr. Co.
* Ken Madden, SVP, Head of
Engagement, Shoptology
* Sara Manke, Director, Insight &
Strategy, The Integer Group
* Anne Martin, Customer
Director, Shopper Marketing,
Mondelez International
* Kane McCord, COO, ibotta Inc.
* Erik McMillan, CEO,
Shelfbucks

* Karl Meinhardt, VP,
Social & Digital Marketing,
Albertsons Cos.
* Mike Merna, Head of Brand
Strategy, CPG,
Oracle Data Cloud
* Ed Montes, Chief Revenue
Officer, DataXu
* Matt Moog, CEO,
PowerReviews
* Timothy Moore, SVP, Group
Creative Director, Epsilon
* Gregg Morrison, General
Manager, Touchpoint 360
* Curt Munk, SVP, Director of
Planning, FCB/RED
* Tom Murray, EVP, Sales,
SavingStar Inc.
* Fred Musnicki, SVP, Niven
* Angela Myers, Head of Retail
Strategy, Oracle Data Cloud
* Peter Naumann, Director,
Category Development &
Shopper Marketing,
Philips Consumer Lifestyle
* West Naze, VP, CPG & Shopper
Marketing, Eyeview
* Ryan Neely, Director of
Digital, SFW
* Jeff Nowak, President & CEO,
Rocket Man Digital
* Tina Odom, Senior Shopper
Marketing Lead, Unilever
* Jennifer Olliges, SVP,
Director Business Leadership
and Integration,
Momentum Worldwide
* Eric Paquette, COO, Isobar U.S.
* Armand Parra, Director,
Insight & Strategy,
The Integer Group
* Joanna Patterson, VP, GfK
* Mark Peiser, VP,
Marketing Research,
News America Marketing

SEPTEMBER 2017 SHOPPER MARKETING y

11


http://www.Amazon.com

Table of Contents for the Digital Edition of Shopper Marketing - September 2017

Contents
Shopper Marketing - September 2017 - Intro
Shopper Marketing - September 2017 - 1
Shopper Marketing - September 2017 - 2
Shopper Marketing - September 2017 - 3
Shopper Marketing - September 2017 - Contents
Shopper Marketing - September 2017 - 5
Shopper Marketing - September 2017 - 6
Shopper Marketing - September 2017 - 7
Shopper Marketing - September 2017 - 8
Shopper Marketing - September 2017 - 9
Shopper Marketing - September 2017 - 10
Shopper Marketing - September 2017 - 11
Shopper Marketing - September 2017 - 12
Shopper Marketing - September 2017 - 13
Shopper Marketing - September 2017 - 14
Shopper Marketing - September 2017 - 15
Shopper Marketing - September 2017 - 16
Shopper Marketing - September 2017 - 17
Shopper Marketing - September 2017 - 18
Shopper Marketing - September 2017 - 19
Shopper Marketing - September 2017 - 20
Shopper Marketing - September 2017 - 21
Shopper Marketing - September 2017 - 22
Shopper Marketing - September 2017 - 23
Shopper Marketing - September 2017 - 24
Shopper Marketing - September 2017 - 25
Shopper Marketing - September 2017 - 26
Shopper Marketing - September 2017 - 27
Shopper Marketing - September 2017 - 28
Shopper Marketing - September 2017 - 29
Shopper Marketing - September 2017 - 30
Shopper Marketing - September 2017 - 31
Shopper Marketing - September 2017 - 32
Shopper Marketing - September 2017 - 33
Shopper Marketing - September 2017 - 34
Shopper Marketing - September 2017 - 35
Shopper Marketing - September 2017 - 36
Shopper Marketing - September 2017 - 37
Shopper Marketing - September 2017 - 38
Shopper Marketing - September 2017 - 39
Shopper Marketing - September 2017 - 40
Shopper Marketing - September 2017 - 41
Shopper Marketing - September 2017 - 42
Shopper Marketing - September 2017 - 43
Shopper Marketing - September 2017 - 44
Shopper Marketing - September 2017 - 45
Shopper Marketing - September 2017 - 46
Shopper Marketing - September 2017 - 47
Shopper Marketing - September 2017 - 48
Shopper Marketing - September 2017 - 49
Shopper Marketing - September 2017 - 50
Shopper Marketing - September 2017 - 51
Shopper Marketing - September 2017 - 52
Shopper Marketing - September 2017 - 53
Shopper Marketing - September 2017 - 54
Shopper Marketing - September 2017 - 55
Shopper Marketing - September 2017 - 56
Shopper Marketing - September 2017 - 57
Shopper Marketing - September 2017 - 58
Shopper Marketing - September 2017 - 59
Shopper Marketing - September 2017 - 60
Shopper Marketing - September 2017 - 61
Shopper Marketing - September 2017 - 62
Shopper Marketing - September 2017 - 63
Shopper Marketing - September 2017 - 64
Shopper Marketing - September 2017 - 65
Shopper Marketing - September 2017 - 66
Shopper Marketing - September 2017 - 67
Shopper Marketing - September 2017 - 68
Shopper Marketing - September 2017 - 69
Shopper Marketing - September 2017 - 70
Shopper Marketing - September 2017 - 71
Shopper Marketing - September 2017 - 72
Shopper Marketing - September 2017 - 73
Shopper Marketing - September 2017 - 74
Shopper Marketing - September 2017 - 75
Shopper Marketing - September 2017 - 76
Shopper Marketing - September 2017 - 77
Shopper Marketing - September 2017 - 78
Shopper Marketing - September 2017 - 79
Shopper Marketing - September 2017 - 80
Shopper Marketing - September 2017 - 81
Shopper Marketing - September 2017 - 82
Shopper Marketing - September 2017 - 83
Shopper Marketing - September 2017 - 84
Shopper Marketing - September 2017 - 85
Shopper Marketing - September 2017 - 86
Shopper Marketing - September 2017 - 87
Shopper Marketing - September 2017 - 88
Shopper Marketing - September 2017 - 89
Shopper Marketing - September 2017 - 90
Shopper Marketing - September 2017 - 91
Shopper Marketing - September 2017 - 92
Shopper Marketing - September 2017 - 93
Shopper Marketing - September 2017 - 94
Shopper Marketing - September 2017 - 95
Shopper Marketing - September 2017 - 96
Shopper Marketing - September 2017 - 97
Shopper Marketing - September 2017 - 98
Shopper Marketing - September 2017 - 99
Shopper Marketing - September 2017 - 100
Shopper Marketing - September 2017 - 101
Shopper Marketing - September 2017 - 102
Shopper Marketing - September 2017 - 103
Shopper Marketing - September 2017 - 104
Shopper Marketing - September 2017 - 105
Shopper Marketing - September 2017 - 106
Shopper Marketing - September 2017 - 107
Shopper Marketing - September 2017 - 108
Shopper Marketing - September 2017 - 109
Shopper Marketing - September 2017 - 110
Shopper Marketing - September 2017 - 111
Shopper Marketing - September 2017 - 112
Shopper Marketing - September 2017 - 113
Shopper Marketing - September 2017 - 114
Shopper Marketing - September 2017 - 115
Shopper Marketing - September 2017 - 116
Shopper Marketing - September 2017 - 117
Shopper Marketing - September 2017 - 118
Shopper Marketing - September 2017 - 119
Shopper Marketing - September 2017 - 120
Shopper Marketing - September 2017 - 121
Shopper Marketing - September 2017 - 122
Shopper Marketing - September 2017 - 123
Shopper Marketing - September 2017 - 124
Shopper Marketing - September 2017 - 125
Shopper Marketing - September 2017 - 126
Shopper Marketing - September 2017 - 127
Shopper Marketing - September 2017 - 128
Shopper Marketing - September 2017 - 129
Shopper Marketing - September 2017 - 130
Shopper Marketing - September 2017 - 131
Shopper Marketing - September 2017 - 132
Shopper Marketing - September 2017 - 133
Shopper Marketing - September 2017 - 134
Shopper Marketing - September 2017 - 135
Shopper Marketing - September 2017 - 136
Shopper Marketing - September 2017 - 137
Shopper Marketing - September 2017 - 138
Shopper Marketing - September 2017 - 139
Shopper Marketing - September 2017 - 140
Shopper Marketing - September 2017 - 141
Shopper Marketing - September 2017 - 142
Shopper Marketing - September 2017 - 143
Shopper Marketing - September 2017 - 144
Shopper Marketing - September 2017 - 145
Shopper Marketing - September 2017 - 146
Shopper Marketing - September 2017 - 147
Shopper Marketing - September 2017 - 148
Shopper Marketing - September 2017 - 149
Shopper Marketing - September 2017 - 150
Shopper Marketing - September 2017 - 151
Shopper Marketing - September 2017 - 152
Shopper Marketing - September 2017 - 153
Shopper Marketing - September 2017 - 154
Shopper Marketing - September 2017 - 155
Shopper Marketing - September 2017 - 156
Shopper Marketing - September 2017 - 157
Shopper Marketing - September 2017 - 158
Shopper Marketing - September 2017 - 159
Shopper Marketing - September 2017 - 160
Shopper Marketing - September 2017 - 161
Shopper Marketing - September 2017 - 162
Shopper Marketing - September 2017 - 163
Shopper Marketing - September 2017 - 164
Shopper Marketing - September 2017 - 165
Shopper Marketing - September 2017 - 166
Shopper Marketing - September 2017 - 167
Shopper Marketing - September 2017 - 168
Shopper Marketing - September 2017 - 169
Shopper Marketing - September 2017 - 170
Shopper Marketing - September 2017 - 171
Shopper Marketing - September 2017 - 172
Shopper Marketing - September 2017 - 173
Shopper Marketing - September 2017 - 174
Shopper Marketing - September 2017 - 175
Shopper Marketing - September 2017 - 176
Shopper Marketing - September 2017 - 177
Shopper Marketing - September 2017 - 178
Shopper Marketing - September 2017 - 179
Shopper Marketing - September 2017 - 180
Shopper Marketing - September 2017 - 181
Shopper Marketing - September 2017 - 182
Shopper Marketing - September 2017 - 183
Shopper Marketing - September 2017 - 184
Shopper Marketing - September 2017 - 185
Shopper Marketing - September 2017 - 186
Shopper Marketing - September 2017 - 187
Shopper Marketing - September 2017 - 188
Shopper Marketing - September 2017 - 189
Shopper Marketing - September 2017 - 190
Shopper Marketing - September 2017 - 191
Shopper Marketing - September 2017 - 192
Shopper Marketing - September 2017 - 193
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201903
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201902
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201901
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201812
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201811
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201810
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201809
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201808
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201807
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201806
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201805
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201804
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201803
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201802
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201801
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201712
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201711
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201710
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201709
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
https://www.nxtbook.com/nxtbooks/ptp/sm_201408
https://www.nxtbook.com/nxtbooks/ptp/sm_201407
https://www.nxtbook.com/nxtbooks/ptp/sm_201406
https://www.nxtbook.com/nxtbooks/ptp/sm_201405
https://www.nxtbook.com/nxtbooks/ptp/sm_201404
https://www.nxtbook.com/nxtbooks/ptp/sm_201403
https://www.nxtbook.com/nxtbooks/ptp/sm_201402
https://www.nxtbook.com/nxtbooks/ptp/sm_201401
https://www.nxtbook.com/nxtbooks/ptp/sm_201312
https://www.nxtbook.com/nxtbooks/ptp/sm_201311
https://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
https://www.nxtbook.com/nxtbooks/ptp/sm_201310
https://www.nxtbook.com/nxtbooks/ptp/sm_201309
https://www.nxtbook.com/nxtbooks/ptp/sm_201308
https://www.nxtbook.com/nxtbooks/ptp/sm_201307
https://www.nxtbookmedia.com