Shopper Marketing - September 2017 - 50
PEOPLE TO WATCH
s Mondelez International's customer director, shopper marketing, for
Kroger, Kara Farnham has built a
solid foundation of trust with the
retailer and with both brand and sales teams
internally. She's helped Mondelez become a
valued partner in her nearly four years there.
That's what gives her a sense of accomplishment every day.
If you ask her what she's most proud of in
her career to date, her answer wouldn't involve
a specific Oreo or Ritz campaign, but rather
something she learned before she ever entered the working world.
A biology/pre-med major when she entered college, Farnham realized that
marketing was her passion
with its blend of creativity,
strategy and proven results. She had strong mentors in her mom (who had
a successful career in IT at
Procter & Gamble), dad
(president of an architectural firm) and in Teri ListStoll (currently executive
vice president and chief financial officer of Gap Inc.),
whom she met as a senior
in high school.
List-Stoll was senior vice
president and treasurer at
P&G at the time; Farnham
babysat her children. "I was
in complete awe of her
ability to balance her suc-
y SHOPPER MARKETING SEPTEMBER 2017