PEOPLE TO WATCH A s Mondelez International's customer director, shopper marketing, for Kroger, Kara Farnham has built a solid foundation of trust with the retailer and with both brand and sales teams internally. She's helped Mondelez become a valued partner in her nearly four years there. That's what gives her a sense of accomplishment every day. If you ask her what she's most proud of in her career to date, her answer wouldn't involve a specific Oreo or Ritz campaign, but rather something she learned before she ever entered the working world. A biology/pre-med major when she entered college, Farnham realized that marketing was her passion with its blend of creativity, strategy and proven results. She had strong mentors in her mom (who had a successful career in IT at Procter & Gamble), dad (president of an architectural firm) and in Teri ListStoll (currently executive vice president and chief financial officer of Gap Inc.), whom she met as a senior in high school. List-Stoll was senior vice president and treasurer at P&G at the time; Farnham babysat her children. "I was in complete awe of her ability to balance her suc- 50 y SHOPPER MARKETING SEPTEMBER 2017