Shopper Marketing - September 2017 - 144
The Guide to Shopper Marketing Agencies * 2017
THE ART OF CONVERSION
IT'S NOT JUST ABOUT HOW A BRAND
MAKES YOU FEEL, BUT HOW IT INSPIRES
YOU TO ACT.
As marketers are being held to even higher
levels of accountability, they're seeking
a new breed of agency, where emotional
engagement and brand actions are deployed
as part of a total shopper solution.
WE CALL IT CONVERSION MARKETING.
Conversion Marketing is the simple belief
that branding should be in service of buying,
so marketing does more than drive beliefs, it
delivers the bottom line. We bring this view
to the full ecosystem of marketing channels,
from branded digital and social campaigns,
to disruptive and innovative category
merchandising, to creating memorable
experiences that deliver results.
WHAT MAKES US DIFFERENT.
A key ingredient to our success is our ability
to unearth robust consumer, shopper,
category and commerce insights. Catapult
is part of Epsilon, a technology and data
powerhouse with an unprecedented
collection of proprietary data and analytics.
These unlock superior consumer, shopper,
category and commerce insights, and enable
more precisely targeted solutions and highly
We also apply our data resources to our
strategic development process, where
core data-driven insights and activation
opportunities are synthesized into a singleminded strategy statement, the Brand
Conversion Strategy , that informs our
creative ideas and solutions.
Our decentralized team of commerce experts
drive winning collaboration with retail
partners who are core to our clients' success
and growth for brick & mortar and their eCom
o erings, as well as pureplay retailers.
Finally, our Feel/Do lens for all creative
development ensures we touch consumers'
hearts, while engaging their wallets.
Ben's Beginners™: With less time for family meal preparation,
consumers are increasingly turning to pre-packaged, less healthy meal
solutions. Uncle Ben's inspired parents to get cooking with their kids,
enabling families with products and recipes to create quick, easy,
and healthier meals, together. Ben's Beginners cooking contest was
activated nationally, and tailored across retail channels to drive added
impact. Kroger included grilling recipes with rice that were tailored for
the Summer to Remember corporate pla orm, while Target featured a
rich social infuencer campaign to bring added visibility to the grocery
category. Meijer benefited from targeted outreach to lapsed category
buyers to support category growth, while Publix shoppers were
engaged across targeted digital channels and shopper blogs, to drive
increased shopper engagement.
Results: Sales increased substantially across US and at leading
retail customers, with tens of thousands of video and photo recipe
submissions across all 50 states.
WHO WE ARE
PRODUCTS & SERVICES
Catapult is a top-ranked shopper marketing agency, and
has been named a Top 5 Activation Agency by AdAge.
We're a highly entrepreneurial agency of 350
passionate associates. We're also part of Epsilon, a data
and technology powerhouse that allows us to bring
data-driven capabilities to each challenge.
* Shopper Insights and Strategy
We take a fact-based approach with both shoppers
and retailers, and turn insights into actionable
solutions. Our proprietary tools provide a unique
window into shopper behaviors, and our field-based
retailer experts provide customer penetration,
insights and access that is unequalled.
* Shopper Commerce Marketing
* Digital Shopper Marketing
* Multi-cultural Shopper Marketing
* e-commerce Strategy / Execution
* Omnichannel Planning / Execution
* Family Dollar
Paul Kramer, CEO
* Pernod Ricard
Joe Robinson, President
Peter Cloutier, CMO
Heidi Froseth, EVP, National Shopper Commerce
Peter Cloutier, CMO
203. 2. 015