PATH TO PURCHASE EXPO PREVIEW | DESIGN OF THE TIMES LG SIGNATURE COSTCO HOME APPLIANCE BAY RETAIL CATEGORY: Warehouse ACTIVATION TACTIC: In-Line/Gondola CLIENT: LG Electronics, Englewood Cliffs, New Jersey ENTRANT: WestRock Merchandising Displays, Winston-Salem, North Carolina INTRODUCTION DATE: Dec. 21, 2016 SIZE OF RUN: 50 COMMENT: This display promoted the launch of the LG Signature Brand through the club channel and expanded the brand's partnership with Costco. The vignettes presented a total kitchen solution for shoppers while providing enough details for them to make informed decisions in an unassisted sales environment. 102 y SHOPPER MARKETING SEPTEMBER 2017