Shopper Marketing - September 2017 - 150

The Guide to Shopper Marketing Agencies * 2017

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FCBRED.COM

ENTERPRISING CAPABILITIES
As the Shopper-First Brand Agency, FCB/RED considers every consumer and shopper experience-from initial brand engagement to
sustainable consumer advocacy. Our deep relationships with retailers, coupled with cultural sensitivity and empathy for consumers as
shoppers, informs and guides our work.
We believe creative collaboration is key to building great ideas and that good design is essential to providing memorable experiences.
Our expertise in digital, mobile, social, retail environments, experiential, and broadcast channels yields seamless solutions that holistically
address the needs and desires of today's in-control, omni-channel shopper.
We drive results-and create competitive advantage for our clients-by approaching every connection as an opportunity to create a brand
experience and a change in shopper behavior. Backed by complete through-the-line content capability and scale, we meet the fast, efficient
needs of clients large and small.

A MODERN AGENCY WITH MOMENTUM
CB R
cam ai ns are reco ni ed or crea
e ec eness lo ally

ity and

VALSPAR // HOMEPAGE // LANDING

als ar® sk al
Created the first-ever Pinterest
Analyzer to solve shoppers'
biggest pain point when
shopping for paint.
1

THE FCB/RED EDGE

Countours
Developed a Gold
Effie-winning campaign
for a challenger brand on
a tight budget.

The best work in our industry exists when we bring together the most
creative and diverse talent-from research analysts to strategists,
to producers, poets and creatives, from in-store design to digital, to
activation and broadcast. We're serious about diverse points of view,
and we believe that every idea starts with an insight. And we know
what a real insight is. Ask us. We'd love to have a chance to talk about
your brand, your shoppers, and where you want to go.

Stella rtois® ost ne
to Remem er
Developed a multi-year,
ownable Shopper pla orm
with solutions that inspired
shoppers to plan, prepare
and stock up for all of their
hosting occasions.

Because sometimes the biggest opportunities require the thinking
of a Shopper-First Brand Agency.
We drive results and create competitive advantage for our clients by
approaching every connection as an opportunity to create a brand experience
and a change in shopper behavior. Backed by complete through the line content
capability and scale, we meet the fast, e cient needs of clients large and small.

AT-A-GLANCE
WHO WE ARE

SERVICES

MAJOR CLIENTS

The award-winning Shopper-First Brand Agency, that
exists to improve the lives of shoppers. Top-ranked in
brand engagement and shopper marketing, we provide
strategic perspective and 3 0 tactical breadth focused
on behavior change. We operate globally with experts
in
orth merican locations and reach in
o ces
in
co ntries.

* Digital, Social, Mobile Engagement and CRM
* Retail & eCommerce Shopper Strategy and Solutions
* Shopper & Consumer Insights, Planning, Measurement
and Analytics
* Branded Experience, Environmental Design, Creative
Services Brand Activation and FCB Experiential Events
* Content Creation, Full-scale Production, Media
and Distribution

*
*
*
*
*

EXPERTISE

The best work in our industry comes from Positi ve,
Passionate People with a strong Perspecti ve on
all things shopper -from research analysts to
strategists, to producers, poets and creati ves, from
in-store design to digital, to acti vati on and broadcast. We're serious about diverse points of view,
and the people that are always learning and curious
to find insights that result in real behavior change.

INDUSTRIES SERVED
*
*
*
*

Food & Beverage
Electronics
Telecommunications
Financial Institutions

*
*
*
*

Household Goods
Toys
Home Improvement
Retail

AB InBev
Brown-Forman
Clorox
Coca-Cola
Comcast

*
*
*
*
*

J.M. Smucker
Kikkoman
MilkPEP
Samsung
Valspar

KEY EXECUTIVES
Tina Manikas, President
Teddy Brown, Executive Creative
Curt Munk, Executive Director of Planning

CONTACT
Holly Willis, Director, FCB/RED
Holly.Willis@fcb.com
312. 25.5755


http://www.FCBRED.COM

Table of Contents for the Digital Edition of Shopper Marketing - September 2017

Contents
Shopper Marketing - September 2017 - Intro
Shopper Marketing - September 2017 - 1
Shopper Marketing - September 2017 - 2
Shopper Marketing - September 2017 - 3
Shopper Marketing - September 2017 - Contents
Shopper Marketing - September 2017 - 5
Shopper Marketing - September 2017 - 6
Shopper Marketing - September 2017 - 7
Shopper Marketing - September 2017 - 8
Shopper Marketing - September 2017 - 9
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Shopper Marketing - September 2017 - 11
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