Shopper Marketing - September 2017 - 150
The Guide to Shopper Marketing Agencies * 2017
As the Shopper-First Brand Agency, FCB/RED considers every consumer and shopper experience-from initial brand engagement to
sustainable consumer advocacy. Our deep relationships with retailers, coupled with cultural sensitivity and empathy for consumers as
shoppers, informs and guides our work.
We believe creative collaboration is key to building great ideas and that good design is essential to providing memorable experiences.
Our expertise in digital, mobile, social, retail environments, experiential, and broadcast channels yields seamless solutions that holistically
address the needs and desires of today's in-control, omni-channel shopper.
We drive results-and create competitive advantage for our clients-by approaching every connection as an opportunity to create a brand
experience and a change in shopper behavior. Backed by complete through-the-line content capability and scale, we meet the fast, efficient
needs of clients large and small.
A MODERN AGENCY WITH MOMENTUM
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VALSPAR // HOMEPAGE // LANDING
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Created the first-ever Pinterest
Analyzer to solve shoppers'
biggest pain point when
shopping for paint.
THE FCB/RED EDGE
Developed a Gold
for a challenger brand on
a tight budget.
The best work in our industry exists when we bring together the most
creative and diverse talent-from research analysts to strategists,
to producers, poets and creatives, from in-store design to digital, to
activation and broadcast. We're serious about diverse points of view,
and we believe that every idea starts with an insight. And we know
what a real insight is. Ask us. We'd love to have a chance to talk about
your brand, your shoppers, and where you want to go.
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to Remem er
Developed a multi-year,
ownable Shopper pla orm
with solutions that inspired
shoppers to plan, prepare
and stock up for all of their
Because sometimes the biggest opportunities require the thinking
of a Shopper-First Brand Agency.
We drive results and create competitive advantage for our clients by
approaching every connection as an opportunity to create a brand experience
and a change in shopper behavior. Backed by complete through the line content
capability and scale, we meet the fast, e cient needs of clients large and small.
WHO WE ARE
The award-winning Shopper-First Brand Agency, that
exists to improve the lives of shoppers. Top-ranked in
brand engagement and shopper marketing, we provide
strategic perspective and 3 0 tactical breadth focused
on behavior change. We operate globally with experts
orth merican locations and reach in
* Digital, Social, Mobile Engagement and CRM
* Retail & eCommerce Shopper Strategy and Solutions
* Shopper & Consumer Insights, Planning, Measurement
* Branded Experience, Environmental Design, Creative
Services Brand Activation and FCB Experiential Events
* Content Creation, Full-scale Production, Media
The best work in our industry comes from Positi ve,
Passionate People with a strong Perspecti ve on
all things shopper -from research analysts to
strategists, to producers, poets and creati ves, from
in-store design to digital, to acti vati on and broadcast. We're serious about diverse points of view,
and the people that are always learning and curious
to find insights that result in real behavior change.
Food & Beverage
Tina Manikas, President
Teddy Brown, Executive Creative
Curt Munk, Executive Director of Planning
Holly Willis, Director, FCB/RED