Shopper Marketing - September 2017 - 64
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FEATURES: The company added two Esko Kongsberg C64 finishing tables to its Attleboro, Massachusetts, facility along with Esko iBF feeder and iMS material stacking systems. The machines are part of
the "Kongsberg Automate" solution that helps to automate certain areas of the finishing workflow.
BENEFITS: Abbott-Action installed the tables to build an automated production ecosystem. The company
says it will be able to offer its clients a seamless experience from quote request all the way to delivery.
FEATURES: Ahalogy's "Muse" software platform is said to
help marketers use data to optimize social media campaigns
and create content that better matches the timing and volume of currently trending topics. Muse identifies changing
trends in specific product categories by digesting billions of
social interactions each day; it then displays them so brands
can see what users are talking about in their categories. The
data goes back more than three years and allows brands to
see how topics perform over time for planning purposes.
BENEFITS: The software goes beyond just "listening" to
today's ephemeral social media topics by offering biggerpicture trends and insights that are category-focused.
y SHOPPER MARKETING SEPTEMBER 2017