PATH TO PURCHASE EXPO PREVIEW | EDITORS' CHOICE ABBOTT-ACTION FEATURES: The company added two Esko Kongsberg C64 finishing tables to its Attleboro, Massachusetts, facility along with Esko iBF feeder and iMS material stacking systems. The machines are part of the "Kongsberg Automate" solution that helps to automate certain areas of the finishing workflow. BENEFITS: Abbott-Action installed the tables to build an automated production ecosystem. The company says it will be able to offer its clients a seamless experience from quote request all the way to delivery. BOOTH 653 AHALOGY FEATURES: Ahalogy's "Muse" software platform is said to help marketers use data to optimize social media campaigns and create content that better matches the timing and volume of currently trending topics. Muse identifies changing trends in specific product categories by digesting billions of social interactions each day; it then displays them so brands can see what users are talking about in their categories. The data goes back more than three years and allows brands to see how topics perform over time for planning purposes. BENEFITS: The software goes beyond just "listening" to today's ephemeral social media topics by offering biggerpicture trends and insights that are category-focused. BOOTH 622 64 y SHOPPER MARKETING SEPTEMBER 2017