Shopper Marketing - September 2017 - 154

The Guide to Shopper Marketing Agencies * 2017

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HMTASSOCIATES.COM

SHOPPER-FOCUSED BRAND ACTIVATION

ons mer romotions
Our promotional pla orms connect with consumers to create brand
experiences that attract, engage, drive advocacy and inspire consumers
to buy. Based on a solid understanding of your brand, category and
overarching business objectives, we're experts at pulling the right
levers to create strategic, scalable, data-driven promotional campaigns
that reach the consumer at the right time and the right place - with the
right message or o er to drive the transaction.

Shopper Marketing
As pioneers in shopper marketing, our comprehensive knowledge of
the shopper journey and the triggers of influence that enable brand
engagement and purchase is deeply rooted in our DNA. Combined with
our extensive retailer knowledge base, we deliver program solutions
tailored to individual retailers that drive results.

periential
Every experiential program has its defined objective and strategy,
creating a unique opportunity for brands to interact directly with their
target. A simple mindset shift makes all the di erence: from attendees
to guests, from counting impressions to achieving positive interactions.
That's our approach to crafting experiential solutions that leave
an indelible memory from the first moment of interaction through
the entire guest experience. We strive to build a memorable brand
interaction that not only motivates purchase but also inspires guests to
share their experience and become loyal brand enthusiasts.

ontent and n encer Marketing
Activating your brand today requires a solid foundation of
understanding when, where and how to capture shopper attention
with targeted messaging that engages them throughout their
journey to increase consideration and motivate purchase. Today's
consumer wants to be spoken to di erently in order to connect
emotionally with brands. Our approach is authentic and our content
is creative, which distinguishes our influencer campaigns and
produces best-in-class results.

SOLUTIONS THAT TRANSFORM RESULTS
Our proprietary Playbook is a proven, end-to-end online solution
that enables efficient and e ective broad-based shopper marketing
activation. What distinguishes our PlaybookSM is that it's managed
by shopper marketing experts. It's a comprehensive hub pulling
together the needs of brand, shopper marketing, the retailer and the
sales force. Its built-in accountabilities translate into proven results:
we're averaging 15 30 customer-specific activations against each key
brand/scale initiative with an impressive 5 to 1 return on investment.
SM

We start with the brand activation pla orm and customize
campaigns and content specific to each retailer throughout the retail
landscape. This delivers programming that supports the retailer's
business in a unique way, while also laddering up to the brand's
overarching equity. We call this total market activation.

AT-A-GLANCE

CHANGING PERSPECTIVE MAKES
A DIFFERENCE
As we are one of the few independent, female-owned brand activation
agencies, our entrepreneurial spirit shines through in everything we do.
As such, we're able to invest more resources without having to make
decisions based on a rigid bottom line.
Our mission is simple: to be an indispensable partner to our clients.
We do it by producing award-winning work for
our clients, which is why they hire and retain us.
Our most recent win for Mondel z International,
the
Silver PR Award For Rit Best Use
f Shopper Marketing, showcases the HMT
di erence.
all s to change yo r perspective. nd
change yo r res lts

WHO WE ARE

SERVICES

KEY EXECUTIVES

HMT is a shopper-focused brand activation agency
dedicated to transforming all ways consumers
experience brands, activating throughout the consumer
journey: in-store, online, socially and experientially,
our award-winning solutions engage, influence and
motivate consumers to buy.

* Shopper Marketing

Pa

* Content and Influencer Marketing

Rick Einhaus, Executive Vice President

* Consumer Promotion

Michele Hu , VP, Client Engagement

* Experiential

Lisa Norat, VP, Client Engagement

* Partnership Marketing

MAJOR CLIENTS
* Mondel z International
* The Kraft Heinz
Company
* The Coca-Cola
Company

* Sponsorship Activation

* Back to Nature Foods
Company
* Stonyfield Farm, Inc.

Conti, President/CEO

CONTACT
Pa Conti, CEO
connect@hmtassociates.com
21 .3 9.0109
Rick Einhaus, Executive Vice President
connect@hmtassociates.com
21 .3 9.0109
http://www.HMTASSOCIATES.COM
Table of Contents for the Digital Edition of Shopper Marketing - September 2017
