Shopper Marketing - September 2017

Shopper Marketing - September 2017 - 117 CVS/pharmacy: 'Long Live Skin' Activating its "Long Live Skin" marketing platform, CVS/pharmacy staged a comprehensive campaign this summer educating shoppers about sun safety and skin health. The effort launched digitally with videos of women sharing advice on skin care and emotional well-being with "their younger selves" posted on the retailer's social media accounts. Display ads with the "Long Live Skin" tagline shared "healthful hints" while depicting national brands such as Procter & Gamble's Olay and Johnson & Johnson's Neutrogena. The ads linked to a campaign landing page hosting a bevy of informational content and e-commerce links. P&G also supplied CVS with custom content for its new Pinterest account. The campaign came alive in stores through custom floorstands that merchandised products from Edgewell Personal Care. Other related P-O-P materials hosted sun protection tips. SEPTEMBER 2017 SHOPPER MARKETING y 117 Table of Contents for the Digital Edition of Shopper Marketing - September 2017ContentsShopper Marketing - September 2017 - IntroShopper Marketing - September 2017 - 1Shopper Marketing - September 2017 - 2Shopper Marketing - September 2017 - 3Shopper Marketing - September 2017 - ContentsShopper Marketing - September 2017 - 5Shopper Marketing - September 2017 - 6Shopper Marketing - September 2017 - 7Shopper Marketing - September 2017 - 8Shopper Marketing - September 2017 - 9Shopper Marketing - September 2017 - 10Shopper Marketing - September 2017 - 11Shopper Marketing - September 2017 - 12Shopper Marketing - September 2017 - 13Shopper Marketing - September 2017 - 14Shopper Marketing - September 2017 - 15Shopper Marketing - September 2017 - 16Shopper Marketing - September 2017 - 17Shopper Marketing - September 2017 - 18Shopper Marketing - September 2017 - 19Shopper Marketing - September 2017 - 20Shopper Marketing - September 2017 - 21Shopper Marketing - September 2017 - 22Shopper Marketing - September 2017 - 23Shopper Marketing - September 2017 - 24Shopper Marketing - September 2017 - 25Shopper Marketing - September 2017 - 26Shopper Marketing - September 2017 - 27Shopper Marketing - September 2017 - 28Shopper Marketing - September 2017 - 29Shopper Marketing - September 2017 - 30Shopper Marketing - September 2017 - 31Shopper Marketing - September 2017 - 32Shopper Marketing - September 2017 - 33Shopper Marketing - September 2017 - 34Shopper Marketing - September 2017 - 35Shopper Marketing - September 2017 - 36Shopper Marketing - September 2017 - 37Shopper Marketing - September 2017 - 38Shopper Marketing - September 2017 - 39Shopper Marketing - September 2017 - 40Shopper Marketing - September 2017 - 41Shopper Marketing - September 2017 - 42Shopper Marketing - September 2017 - 43Shopper Marketing - September 2017 - 44Shopper Marketing - September 2017 - 45Shopper Marketing - September 2017 - 46Shopper Marketing - September 2017 - 47Shopper Marketing - September 2017 - 48Shopper Marketing - September 2017 - 49Shopper Marketing - September 2017 - 50Shopper Marketing - September 2017 - 51Shopper Marketing - September 2017 - 52Shopper Marketing - September 2017 - 53Shopper Marketing - September 2017 - 54Shopper Marketing - September 2017 - 55Shopper Marketing - September 2017 - 56Shopper Marketing - September 2017 - 57Shopper Marketing - September 2017 - 58Shopper Marketing - September 2017 - 59Shopper Marketing - September 2017 - 60Shopper Marketing - September 2017 - 61Shopper Marketing - September 2017 - 62Shopper Marketing - September 2017 - 63Shopper Marketing - September 2017 - 64Shopper Marketing - September 2017 - 65Shopper Marketing - September 2017 - 66Shopper Marketing - September 2017 - 67Shopper Marketing - September 2017 - 68Shopper Marketing - September 2017 - 69Shopper Marketing - September 2017 - 70Shopper Marketing - September 2017 - 71Shopper Marketing - September 2017 - 72Shopper Marketing - September 2017 - 73Shopper Marketing - September 2017 - 74Shopper Marketing - September 2017 - 75Shopper Marketing - September 2017 - 76Shopper Marketing - September 2017 - 77Shopper Marketing - September 2017 - 78Shopper Marketing - September 2017 - 79Shopper Marketing - September 2017 - 80Shopper Marketing - September 2017 - 81Shopper Marketing - September 2017 - 82Shopper Marketing - September 2017 - 83Shopper Marketing - September 2017 - 84Shopper Marketing - September 2017 - 85Shopper Marketing - September 2017 - 86Shopper Marketing - September 2017 - 87Shopper Marketing - September 2017 - 88Shopper Marketing - September 2017 - 89Shopper Marketing - September 2017 - 90Shopper Marketing - September 2017 - 91Shopper Marketing - September 2017 - 92Shopper Marketing - September 2017 - 93Shopper Marketing - September 2017 - 94Shopper Marketing - September 2017 - 95Shopper Marketing - September 2017 - 96Shopper Marketing - September 2017 - 97Shopper Marketing - September 2017 - 98Shopper Marketing - September 2017 - 99Shopper Marketing - September 2017 - 100Shopper Marketing - September 2017 - 101Shopper Marketing - September 2017 - 102Shopper Marketing - September 2017 - 103Shopper Marketing - September 2017 - 104Shopper Marketing - September 2017 - 105Shopper Marketing - September 2017 - 106Shopper Marketing - September 2017 - 107Shopper Marketing - September 2017 - 108Shopper Marketing - September 2017 - 109Shopper Marketing - September 2017 - 110Shopper Marketing - September 2017 - 111Shopper Marketing - September 2017 - 112Shopper Marketing - September 2017 - 113Shopper Marketing - September 2017 - 114Shopper Marketing - September 2017 - 115Shopper Marketing - September 2017 - 116Shopper Marketing - September 2017 - 117Shopper Marketing - September 2017 - 118Shopper Marketing - September 2017 - 119Shopper Marketing - September 2017 - 120Shopper Marketing - September 2017 - 121Shopper Marketing - September 2017 - 122Shopper Marketing - September 2017 - 123Shopper Marketing - September 2017 - 124Shopper Marketing - September 2017 - 125Shopper Marketing - September 2017 - 126Shopper Marketing - September 2017 - 127Shopper Marketing - September 2017 - 128Shopper Marketing - September 2017 - 129Shopper Marketing - September 2017 - 130Shopper Marketing - September 2017 - 131Shopper Marketing - September 2017 - 132Shopper Marketing - September 2017 - 133Shopper Marketing - September 2017 - 134Shopper Marketing - September 2017 - 135Shopper Marketing - September 2017 - 136Shopper Marketing - September 2017 - 137Shopper Marketing - September 2017 - 138Shopper Marketing - September 2017 - 139Shopper Marketing - September 2017 - 140Shopper Marketing - September 2017 - 141Shopper Marketing - September 2017 - 142Shopper Marketing - September 2017 - 143Shopper Marketing - September 2017 - 144Shopper Marketing - September 2017 - 145Shopper Marketing - September 2017 - 146Shopper Marketing - September 2017 - 147Shopper Marketing - September 2017 - 148Shopper Marketing - September 2017 - 149Shopper Marketing - September 2017 - 150Shopper Marketing - September 2017 - 151Shopper Marketing - September 2017 - 152Shopper Marketing - September 2017 - 153Shopper Marketing - September 2017 - 154Shopper Marketing - September 2017 - 155Shopper Marketing - September 2017 - 156Shopper Marketing - September 2017 - 157Shopper Marketing - September 2017 - 158Shopper Marketing - September 2017 - 159Shopper Marketing - September 2017 - 160Shopper Marketing - September 2017 - 161Shopper Marketing - September 2017 - 162Shopper Marketing - September 2017 - 163Shopper Marketing - September 2017 - 164Shopper Marketing - September 2017 - 165Shopper Marketing - September 2017 - 166Shopper Marketing - September 2017 - 167Shopper Marketing - September 2017 - 168Shopper Marketing - September 2017 - 169Shopper Marketing - September 2017 - 170Shopper Marketing - September 2017 - 171Shopper Marketing - September 2017 - 172Shopper Marketing - September 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