Shopper Marketing - September 2017 - 125
These K-Y products from RB may have been behind the pharmacy counter years ago, but
now they have become "mainstream." And these two attractive counter/shelf displays do a
fine job of displaying
the product in a highclass and delicate
way while still getting across the main
benefits. The identical
get different copy and
graphics. The subject
matter is handled very
nicely by the brand
through its displays.
Can there be a display when there is no display present? If you said no, guess again.
Take a look at this warehouse club presentation of Goodyear Tire & Rubber Co.'s
The product is
tires. Good displays
make the product the
center of attention,
clearly show what is
on sale and detail the
prices for every item.
Every one of these
factors is in this presentation, so there is
no need to gild the lily
with extraneous material. Kudos to whoever
set this up.
SEPTEMBER 2017 SHOPPER MARKETING y