Shopper Marketing - September 2017 - 140
The Guide to Shopper Marketing Agencies * 2017
BECAUSE WE'RE UNITED
A lot of agencies tout integration. The shopper, digital, PR and social extensions of our business were built from the ground up, under one roof,
to keep our work for you nimble, continuous and fully cross-functional. We're not just integrated. We are united. And united starts with you.
We're also versatile, creative partners that check our egos at the door in preference for our more collaborative and proven United Thinking
approach-an innovation-driven method empowering us as true change agents to develop brand stories that provoke and out-perform.
HOW WE UNITE
BECAUSE WE ASPIRE FOR GOLD
P&G Ride into Rio, 2016 Summer Games Creativity International Award Winner
To drive our Millennial head-of-household target to priority retailers, we
leveraged P&G-endorsed Olympic athletes while tapping into a growing
consumer interest in VR content. With the purchase of select P&G products,
shoppers received a free VR viewer and access to exclusive VR video content
to experience the Summer Games in a way only P&G could provide.
BECAUSE WE ADD A PINCH OF INGENUITY
McCormick Pure Genius Creativity International Award Winner
To attract Millennials, drive incremental sales and spice up low engagement
among the seasoning mix category, McCormick united with us. We set out
to inspire shoppers and perk up bland perception by rewriting a new batch
of McCormick recipes for today's consumer. By mixing a robust pre-shop,
in-store and digital campaign with visual recognition software from Shazam,
we helped McCormick reposition their seasoning packs into flavor hacks-
a stroke of Pure Genius.
BECAUSE WE HOP TO THE CHALLENGE
Blue Bunny Relaunch at Walmart
Relaunching a premium ice cream brand with a refreshed look, and scooping
up Walmart shoppers in the process, didn't take pulling a rabbit out of a hat.
Instead, we united to bring Blue Bunny out of the carton and into shoppers'
hearts and carts through a retailtainment experience at Walmart. Using online
channels and store environments, our Blue Bunny sampling experience
hopped-up and delighted shoppers across 0 cities.
WHO WE ARE
Blue Chip is an independent, fully integrated, global
marketing agency that unites with brand and retail
marketers to achieve powerful and proven business
results. Our independence gives us an edge, because
we answer to no one but our clients and our people.
We are one of the five fastest growing marketing
agencies in the country.
* Shopper Insights & Strategy
Stanton Kawer, CEO
* Integrated Shopper Marketing
Larry Deutsch, EVP/GM
* Consumer Promotions
Doug Van Andel, Executive Creative Director
* Retail & Experiential Events
Sarah VanHeirseele, SVP Innovation
* Joint Business Planning
Bob Klein, Chief Strategy Officer
* Customer Specific Programming
Pat Taflinger, SVP Connections
* Shopper Analytics And Measurement
* Bausch + Lomb
* Blue Bunny
* Pirate's Booty
* Procter & Gamble
Dan Eisenberg, VP, Business Development
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