Shopper Marketing - September 2017 - 176
The Guide to Shopper Marketing Agencies * 2017
OUR INDEPENDENT ADVANTAGE
The way we see it, it's the end of commerce as we know it.
Every commonly held strategy, position and belief is in flux.
Clients need business partners who can ideate smarter, move
faster, try harder, think more holistically and make an impact on
their business, every day.
Our Independent Advantage
create impact for our clients:
For us, impact is everything. It reinforces agency value. It shows
personal care. It builds client trust.
We do whatever it takes to drive growth. And that's what we
DS our ability to drive growth and
* Leadership Responsive right to the top as active practitioners in
* Entreprene rial Spirit Commitment to ensure relevancy, future
focus and e ectiveness.
* A tonomy Freedom to drive frictionless, flexible agency
collaboration and integration.
* Design Permission to explore, innovate and create without
* Speed Unmatched agility to deliver actionable ideas that quickly
solve market disruption.
WHO WE ARE
The Mars Agency is a growth company specializing
in driving growth through marketing to shoppers.
* Beauty/Personal Care
We are brand thinkers with a bottom-line bias.
Practitioners. Behavior changers. Business builders.
Our promise is simple: profitable, sustainable growth
for your business.
* Durable Goods
* Health & Wellness
* Technology & Consumer Electronics
Rob Rivenburgh, CEO North America
* Campbell Soup Company
Je Stocker, Global CCO
* Conagra Brands
Suzanna Bierwirth, CCO
* Food Network
Drive growth for your business:
Drive growth for yourself:
* Natural & Organic
Ken Barnett, Global CEO
* Shopper nnovation to solve business challenges
by keeping your brand at the forefront of the way
* Food & Beverage
* Live Nation
erformance nalytics to inform, measure &
optimize the impact of your shopper spend.
ommerce ons ltancy to navigate the
complexities of individual retailers at the speed
* Shopper Media to drive real shopper demand
through precision behavior-based targeting.
* Lowe's Home
* Nestlé Waters
remi m ntertainment ontent to optimize
shopper engagement through the best music,
sports and lifestyle content.
ommerce to deliver seamless, conversiondriving experiences across key pure-play and