NUTRO DOUBLE PALLET PROMOTION RETAIL CATEGORY: Pet ACTIVATION TACTIC: Aisle/Shipper/ Pallet - Temporary CLIENT: Mars Petcare, Franklin, Tennessee ENTRANT: Mars Petcare INTRODUCTION DATE: May 1, 2017 SIZE OF RUN: 500 COMMENT: The objective was to promote Nutro and educate pet parents of the difference between line extensions. Clean messaging and color-coordinated panels allowed consumers to identify and locate the different offerings. The bold shape and dynamic graphics at eye level commanded attention. WALMART CHAPSTICK DUO 4-TRAY PDQ RETAIL CATEGORY: Mass Merchandisers ACTIVATION TACTIC: Counter/Shelf Display - Temporary CLIENT: Pfizer, New York ENTRANT: WestRock Merchandising Displays, Winston-Salem, North Carolina INTRODUCTION DATE: Nov. 1, 2016 SIZE OF RUN: 3,800 COMMENT: The objective here was to develop a PDQ that targeted the demographic of the new ChapStick DUO product while also engaging the current ChapStick users. The focus was on the vibrant fruit graphics to convey the new and youthful flavors of ChapStick DUO to resonate with the younger targeted audience. SEPTEMBER 2017 SHOPPER MARKETING y 83