Shopper Marketing - September 2017 - 126
RICCI AT RETAIL
I'm not sure if the hardware/housewares manager in the mass merchandiser should promote
or counsel the associate who created this "display"
for plastic hangers. Those are 16-foot extension ladders
with curtain rods inserted at strategic points so that the
six-packs of hangers could be cleverly displayed. Those
pink up top are about 14 feet in the air, and I just know the
guy who loaded this climbed the ladder to position them
before he covered the lower rungs with more hangers. The
craziest part is that this was solid as a rock. I couldn't decide
whether to cheer or run as fast as I could.
In the middle of
year, the Valley of
the Sun (i.e., the
to the huddled
to get warm and
watch majorleague baseball
teams in spring
training. This plywood baseball glove and cactus promote
a Jack Daniel's contest for Arizona Diamondbacks tickets from Brown-Forman,
and there is a replica baseball diamond
below the cactus with the bases loaded
with small Jack Daniel's players. A welcome
sight for the masses, I'm sure.
y SHOPPER MARKETING SEPTEMBER 2017
Joe Ricci is an industry expert in
P-O-P merchandising. He is the
founder of Beacon Concepts Inc.,
Surprise, Ariz. Please offer your
comments to him at firstname.lastname@example.org.