Shopper Marketing - September 2017 - 138
The Guide to Shopper Marketing Agencies * 2017
ANYONE CAN RESIST YOUR BRAND.
They can block your ads. They can put your main competitor on auto replenish.
Or they can disagree with your CEO's politics and delete your app in a matter of
seconds. But chances are, since you're flipping through this fancy guide to compare
various shopper agencies, you're already painfully aware of this. So the question is:
how do you become irresistible?
IT STARTS BY BEING HUMAN.
To be irresistible to customers, brands first need - at their core - to be human.
To have conversations. To have fun. To solve problems. To take a stance. To be
surprising. To stay humble. To make a few mistakes and learn from them. And,
ultimately, to be present and participate. Because when you do, you transform
your brand from something inanimate that people can buy into something living
that people can buy into.
MORE THAN A TAGLINE.
Irresistible Commerce is more than pithy positioning. Or a nice slide we drop into our
RFPs. It's the core principle that defines our culture - informing the way we solve every
problem internally and the way we collaborate with clients externally. Which is why, just
one page to your right, you'll see an invitation to come experience the way we work for
yourself. We hope to hear from you soon.
WHO WE ARE
Arc is the lead brand activation and shopper agency
within Publicis Groupe. We're headquartered in
Chicago and have offices in 37 countries with
Bob Raidt, Global CEO
* Promo & Activation
* Retail Design
* Retail Communication
Karuna Rawal, President, Arc U.S. & Chief
Strategy Officer, Arc Worldwide
We create Irresistible Commerce using data-driven
insights to power innovative brand activation at retail
and beyond. Our understanding of categories and
behaviors enables us to meet the needs of shoppers in
today's omnichannel environment.
Chris Cancilla, Chief Creative Officer
* Kraft Heinz
Nick Jones, Global Business Development
Nick Jones, EVP, Global Business Development