Shopper Marketing - September 2017 - 47

quickly. "I started going on hunting trips because I wanted to understand the consumer,"
she says. She also went to rallies and races and
learned about fly fishing and ice fishing.
From that experience she also learned
something about herself. "Even if I end up in
roles where I feel uncomfortable, I've been
taught the skills along the way to have a framework to help me address that," she says, noting that she will never lose sight of that. "That
has been tremendously helpful because when
we're launching new items or working with
new teams and partners, we just have to know
how to navigate through it."
As associate marketing manager working
for PepsiCo's Quaker, Secora leads the company's programming with the Kroger and Dollar
General teams. Seeking a shopper marketing
role because she sees it as a function that's
somewhat centrally balanced in the matrix of
navigating in all directions, she joined PepsiCo
in early 2016. "It felt like a great way to come to
understand how Pepsi operated and to learn
our businesses within a functional area that I
had some level of understanding," she says.
Secora says she would like to continue to
hone her skills in terms of helping build brands
and businesses in a marketing capacity, connecting with sales teams to ensure better success from conception of an idea down to the
program being in market. "I would like someone to say one day that I was a developer of
people and a thought leader, and then a developer of brands. So many people have given me
opportunities, time and have taught me, and I
want to do that for others as well."
- Erika Flynn

Kristin Secora
COMPANY: PepsiCo
TITLE: Marketing Manager
AGE: 31
EDUCATION: University of St. Thomas
(bachelor's, business); University
of Minnesota (master's, business
administration and management,
general)

SEPTEMBER 2017 SHOPPER MARKETING y

47



Table of Contents for the Digital Edition of Shopper Marketing - September 2017

Contents
Shopper Marketing - September 2017 - Intro
Shopper Marketing - September 2017 - 1
Shopper Marketing - September 2017 - 2
Shopper Marketing - September 2017 - 3
Shopper Marketing - September 2017 - Contents
Shopper Marketing - September 2017 - 5
Shopper Marketing - September 2017 - 6
Shopper Marketing - September 2017 - 7
Shopper Marketing - September 2017 - 8
Shopper Marketing - September 2017 - 9
Shopper Marketing - September 2017 - 10
Shopper Marketing - September 2017 - 11
Shopper Marketing - September 2017 - 12
Shopper Marketing - September 2017 - 13
Shopper Marketing - September 2017 - 14
Shopper Marketing - September 2017 - 15
Shopper Marketing - September 2017 - 16
Shopper Marketing - September 2017 - 17
Shopper Marketing - September 2017 - 18
Shopper Marketing - September 2017 - 19
Shopper Marketing - September 2017 - 20
Shopper Marketing - September 2017 - 21
Shopper Marketing - September 2017 - 22
Shopper Marketing - September 2017 - 23
Shopper Marketing - September 2017 - 24
Shopper Marketing - September 2017 - 25
Shopper Marketing - September 2017 - 26
Shopper Marketing - September 2017 - 27
Shopper Marketing - September 2017 - 28
Shopper Marketing - September 2017 - 29
Shopper Marketing - September 2017 - 30
Shopper Marketing - September 2017 - 31
Shopper Marketing - September 2017 - 32
Shopper Marketing - September 2017 - 33
Shopper Marketing - September 2017 - 34
Shopper Marketing - September 2017 - 35
Shopper Marketing - September 2017 - 36
Shopper Marketing - September 2017 - 37
Shopper Marketing - September 2017 - 38
Shopper Marketing - September 2017 - 39
Shopper Marketing - September 2017 - 40
Shopper Marketing - September 2017 - 41
Shopper Marketing - September 2017 - 42
Shopper Marketing - September 2017 - 43
Shopper Marketing - September 2017 - 44
Shopper Marketing - September 2017 - 45
Shopper Marketing - September 2017 - 46
Shopper Marketing - September 2017 - 47
Shopper Marketing - September 2017 - 48
Shopper Marketing - September 2017 - 49
Shopper Marketing - September 2017 - 50
Shopper Marketing - September 2017 - 51
Shopper Marketing - September 2017 - 52
Shopper Marketing - September 2017 - 53
Shopper Marketing - September 2017 - 54
Shopper Marketing - September 2017 - 55
Shopper Marketing - September 2017 - 56
Shopper Marketing - September 2017 - 57
Shopper Marketing - September 2017 - 58
Shopper Marketing - September 2017 - 59
Shopper Marketing - September 2017 - 60
Shopper Marketing - September 2017 - 61
Shopper Marketing - September 2017 - 62
Shopper Marketing - September 2017 - 63
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Shopper Marketing - September 2017 - 65
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Shopper Marketing - September 2017 - 97
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Shopper Marketing - September 2017 - 99
Shopper Marketing - September 2017 - 100
Shopper Marketing - September 2017 - 101
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Shopper Marketing - September 2017 - 103
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Shopper Marketing - September 2017 - 105
Shopper Marketing - September 2017 - 106
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Shopper Marketing - September 2017 - 108
Shopper Marketing - September 2017 - 109
Shopper Marketing - September 2017 - 110
Shopper Marketing - September 2017 - 111
Shopper Marketing - September 2017 - 112
Shopper Marketing - September 2017 - 113
Shopper Marketing - September 2017 - 114
Shopper Marketing - September 2017 - 115
Shopper Marketing - September 2017 - 116
Shopper Marketing - September 2017 - 117
Shopper Marketing - September 2017 - 118
Shopper Marketing - September 2017 - 119
Shopper Marketing - September 2017 - 120
Shopper Marketing - September 2017 - 121
Shopper Marketing - September 2017 - 122
Shopper Marketing - September 2017 - 123
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Shopper Marketing - September 2017 - 125
Shopper Marketing - September 2017 - 126
Shopper Marketing - September 2017 - 127
Shopper Marketing - September 2017 - 128
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Shopper Marketing - September 2017 - 130
Shopper Marketing - September 2017 - 131
Shopper Marketing - September 2017 - 132
Shopper Marketing - September 2017 - 133
Shopper Marketing - September 2017 - 134
Shopper Marketing - September 2017 - 135
Shopper Marketing - September 2017 - 136
Shopper Marketing - September 2017 - 137
Shopper Marketing - September 2017 - 138
Shopper Marketing - September 2017 - 139
Shopper Marketing - September 2017 - 140
Shopper Marketing - September 2017 - 141
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