Shopper Marketing - September 2017 - 100

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LUCKY'S 'PERFECT FOR ANY OCCASION'
TRANSACTION ENDCAP
RETAIL CATEGORY: Supermarket/Grocery
ACTIVATION TACTIC: Endcap
CLIENT: The Coca-Cola Co., Atlanta
ENTRANT: Jackson Spalding, Atlanta
INTRODUCTION DATE: Nov. 8, 2016
SIZE OF RUN: 69
COMMENT: This endcap was created to increase the
product mix of transaction packages on display in Lucky
stores. It is designed to serve as a destination for the
beverage category and create an engaging, memorable
in-store experience for shoppers. The design features
attention-grabbing elements like a bold tagline, peoplecentric imagery and an illuminated cooler among its
many shelves.

HANGAR 1 BIPLANE MULTI-USE
DISPLAY PROGRAMS
RETAIL CATEGORY: Liquor
ACTIVATION TACTIC: Aisle/Shipper/Pallet Temporary
CLIENT: Proximo Spirits, Jersey City, New Jersey
ENTRANT: Bish Creative Display, Lake Zurich,
Illinois
INTRODUCTION DATE: March 1, 2016
SIZE OF RUN: 200
COMMENT: The objective here was to capitalize on the growth of craft spirits. A historic
vintage biplane is the key symbol because it
speaks to the brand's history, its craft-built
nature, and the free spirit of California. This
biplane made consumers feel part of the flying
experience.
100

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Table of Contents for the Digital Edition of Shopper Marketing - September 2017

Contents
Shopper Marketing - September 2017 - Intro
Shopper Marketing - September 2017 - 1
Shopper Marketing - September 2017 - 2
Shopper Marketing - September 2017 - 3
Shopper Marketing - September 2017 - Contents
Shopper Marketing - September 2017 - 5
Shopper Marketing - September 2017 - 6
Shopper Marketing - September 2017 - 7
Shopper Marketing - September 2017 - 8
Shopper Marketing - September 2017 - 9
Shopper Marketing - September 2017 - 10
Shopper Marketing - September 2017 - 11
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