EXPLORER RESEARCH FEATURES: The "Shopper Innovation Center" includes a state-of-the-art shopper lab with virtual reality and eye tracking. The 9,000-square-foot lab features beacons, digital signage, shopper apps, smart grocery carts and other technologies for testing different retail environments including grocery, mass and convenience. It can accommodate up to a 60-foot run of shelving. The lab includes cameras, 360-degree shopper viewing, high ceilings and retail lighting. BENEFITS: Eye tracking metrics include real-time feeds viewed by the client. Dedicated focus group rooms and client meeting rooms help enable team and innovation development sessions. BOOTH 731 EXCEL DISPLAYS & PACKAGING FEATURES: The company's shopper marketing and point-of-purchase displays now incorporate a variety of new technologies such as augmented reality, beacons and high-speed digital printing. BENEFITS: Visitors to the booth will also receive a new "Connected Shopper Cycle" poster. Excel is part of Georgia-Pacific. BOOTH 101 SEPTEMBER 2017 SHOPPER MARKETING y 67