Shopper Marketing - September 2017 - 67
FEATURES: The "Shopper Innovation Center" includes a state-of-the-art shopper lab with virtual reality
and eye tracking. The 9,000-square-foot lab features beacons, digital signage, shopper apps, smart grocery carts and other technologies for testing different retail environments including grocery, mass and
convenience. It can accommodate up to a 60-foot run of shelving. The lab includes cameras, 360-degree
shopper viewing, high ceilings and retail lighting.
BENEFITS: Eye tracking metrics include real-time feeds viewed by the client. Dedicated focus group
rooms and client meeting rooms help enable team and innovation development sessions.
EXCEL DISPLAYS & PACKAGING
FEATURES: The company's shopper marketing and
point-of-purchase displays now incorporate a variety of new technologies such as augmented reality,
beacons and high-speed digital printing.
BENEFITS: Visitors to the booth will also receive a
new "Connected Shopper Cycle" poster. Excel is part
SEPTEMBER 2017 SHOPPER MARKETING y