Shopper Marketing - September 2017 - 111

sinart discontinued about
a decade ago, the marketing team dealt with a lag
in data. They may have
approached a consumer
three to six months after
the consumer purchased
the product. Now, data is
instant. "We're getting to
a point now with Registria
where we hope in the future we actually download
that data into another tool
that we use so we can analyze it easily and incorporate it into other work we're
doing."
A spokesperson at Registria says brands
can generate an additional $15 to $50 in
revenue per product registration. The ease
of Photoregister is that consumers aren't
required to download any additional apps
or tools; they use the phone's camera and
text messaging. Once registered, consumers have access to an online portal to learn
about products and find recipes, cooking
tips, special offers and brand events.

"My goal is to eliminate pain points for my
consumers, my retailers and of course myself
in some ways," Rogers says. "When you integrate these technologies into activities related to the brand and consumers shopping
the brand, you're making it more enjoyable
for them, less cumbersome, less painful. And
then it enables us to completely get them
to our retail partners quickly and efficiently
and close the loop on selling products."
SEPTEMBER 2017 SHOPPER MARKETING y

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Table of Contents for the Digital Edition of Shopper Marketing - September 2017

Contents
Shopper Marketing - September 2017 - Intro
Shopper Marketing - September 2017 - 1
Shopper Marketing - September 2017 - 2
Shopper Marketing - September 2017 - 3
Shopper Marketing - September 2017 - Contents
Shopper Marketing - September 2017 - 5
Shopper Marketing - September 2017 - 6
Shopper Marketing - September 2017 - 7
Shopper Marketing - September 2017 - 8
Shopper Marketing - September 2017 - 9
Shopper Marketing - September 2017 - 10
Shopper Marketing - September 2017 - 11
Shopper Marketing - September 2017 - 12
Shopper Marketing - September 2017 - 13
Shopper Marketing - September 2017 - 14
Shopper Marketing - September 2017 - 15
Shopper Marketing - September 2017 - 16
Shopper Marketing - September 2017 - 17
Shopper Marketing - September 2017 - 18
Shopper Marketing - September 2017 - 19
Shopper Marketing - September 2017 - 20
Shopper Marketing - September 2017 - 21
Shopper Marketing - September 2017 - 22
Shopper Marketing - September 2017 - 23
Shopper Marketing - September 2017 - 24
Shopper Marketing - September 2017 - 25
Shopper Marketing - September 2017 - 26
Shopper Marketing - September 2017 - 27
Shopper Marketing - September 2017 - 28
Shopper Marketing - September 2017 - 29
Shopper Marketing - September 2017 - 30
Shopper Marketing - September 2017 - 31
Shopper Marketing - September 2017 - 32
Shopper Marketing - September 2017 - 33
Shopper Marketing - September 2017 - 34
Shopper Marketing - September 2017 - 35
Shopper Marketing - September 2017 - 36
Shopper Marketing - September 2017 - 37
Shopper Marketing - September 2017 - 38
Shopper Marketing - September 2017 - 39
Shopper Marketing - September 2017 - 40
Shopper Marketing - September 2017 - 41
Shopper Marketing - September 2017 - 42
Shopper Marketing - September 2017 - 43
Shopper Marketing - September 2017 - 44
Shopper Marketing - September 2017 - 45
Shopper Marketing - September 2017 - 46
Shopper Marketing - September 2017 - 47
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Shopper Marketing - September 2017 - 49
Shopper Marketing - September 2017 - 50
Shopper Marketing - September 2017 - 51
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Shopper Marketing - September 2017 - 55
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Shopper Marketing - September 2017 - 63
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Shopper Marketing - September 2017 - 98
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Shopper Marketing - September 2017 - 100
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Shopper Marketing - September 2017 - 103
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Shopper Marketing - September 2017 - 105
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Shopper Marketing - September 2017 - 107
Shopper Marketing - September 2017 - 108
Shopper Marketing - September 2017 - 109
Shopper Marketing - September 2017 - 110
Shopper Marketing - September 2017 - 111
Shopper Marketing - September 2017 - 112
Shopper Marketing - September 2017 - 113
Shopper Marketing - September 2017 - 114
Shopper Marketing - September 2017 - 115
Shopper Marketing - September 2017 - 116
Shopper Marketing - September 2017 - 117
Shopper Marketing - September 2017 - 118
Shopper Marketing - September 2017 - 119
Shopper Marketing - September 2017 - 120
Shopper Marketing - September 2017 - 121
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Shopper Marketing - September 2017 - 123
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Shopper Marketing - September 2017 - 193
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