Shopper Marketing - September 2017 - 174
The Guide to Shopper Marketing Agencies * 2017
WHAT WE BELIEVE
Shopping is more than a singular decision. It's an experience. And
while we never lose sight of the destination-driving purchase-we
know that it's the shopping journey that defines the choices people
make and the emotions that form preference for your brand.
That's why we engineer journeys made up of more than just
marketing communications. They're experiences that nudge, guide
and move shoppers to action without making them feel like they're
being sold. It's marketing designed for where shopping is headed.
It's marketing that lets shoppers discover your brand in new ways
while building bonds that last.
CASE STUDY: TRUMOO TROLLS
TruMoo Chocolate Milk wanted to win new users by showing its brand could be both delicious
and nutritious. Linking with the DreamWorks release of the movie Trolls helped create fresh
excitement around the brand at top retailers. From on-pack movie o ers to silly straws and even
a GIF maker, shoppers discovered that buying TruMoo was as much fun as consuming it.
CASE STUDY: TRIBE HUMMUS
Tribe was a distant second in the hummus category facing down a Goliath brand. We helped them
gain retail distribution-and win new fans-by showcasing their brand's biggest advantage: unique
flavors. With snack hacks and seasonal recipes, our campaigns encouraged shoppers stuck in a
hummus rut to Tribe Something New. From a refreshed website to retailer-specific programming,
this little brand garnered big results without a massive budget.
Want to see more case studies? Visit goshoptology.com/work.
WHO WE ARE
We're a team of fearless innovators and relentless
collaborators, charting new ground in shopper
marketing with roots that stretch to the industry's
inception. We grow our clients' brands by engineering
experiences that move shoppers and build bonds.
* Shopper engagement pla orms
* New product launch campaigns
* Category design and reinvention
* Dean Foods
* Retail technology and innovation
* Shopper journey research
With future-focused leadership and a team-driven
culture, we are geared for excellence in the modern
retail environment. Our work goes where the shopper
goes-be it digital or physical-and we thrive in the gray
of big, never-seen-this-before endeavors.
* Go-to-market consultation and strategies
Charlie Anderson, CEO
Julie uick, SVP, Head of Insights & Strategy
* Food and beverage
Jed Schroeder, SVP, Head of Creative
* Household products
Ken Madden, SVP, Head of Engagement
* Health and beauty
* Consumer services
Charlie Anderson, CEO