PATH TO PURCHASE EXPO PREVIEW | DESIGN OF THE TIMES NABISCO & COCA-COLA UNITED BY FOOTBALL JOINT LOBBY DISPLAY RETAIL CATEGORY: Supermarket/Grocery ACTIVATION TACTIC: Aisle/Shipper/Pallet - Temporary CLIENT: Nabisco, East Hanover, New Jersey ENTRANT: EastWest Marketing Group, New York CO-ENTRANT: The Coca-Cola Co., Atlanta INTRODUCTION DATE: Jan. 1, 2017 SIZE OF RUN: 13,400 COMMENT: Nabisco and Coca-Cola sought to co-design an exciting and disruptive merchandising solution for the football playoffs/Big Game period at retail. The goal was to merchandise Nabisco and Coca-Cola products together, providing shoppers a bundled product solution experience that met their home entertaining needs as they walked into the store. The parties wanted the merchandising solution to ultimately drive incremental displays versus the prior year. 86 y SHOPPER MARKETING SEPTEMBER 2017