Shopper Marketing - September 2017 - 24
fic on the brands' websites and
social media platforms. "My goal
is to catch any shopper looking
for a deal at any time during the
journey," Panarese says.
Additional solution providers
included Hangar 12, Chicago, for
brand, promotional and shopper
marketing; and Fexy Media, SeSM
attle, for media delivery.
800.323.2389 | kinter.com
BRANDS: Treasure Cave
and Frank's RedHot
KEY INSIGHTS: Treasure
Cave identified an opportunity to partner with
a product that complements and accentuates
blue cheese recipes. The
popularity of Frank's RedHot as a condiment and
the two brands' alignment
on key selling periods
to lower our retail display hardware costs
Better service, bigger inventory and lower prices
make Kinter the easy choice for all your retail
display hardware needs. Complex orders, last
minute orders and product customization are no
problem. Whatever your retail display hardware
challenge, call 800.323.2389 and we'll solve it.
ACTIVATION: The path-topurchase activity included
a joint FSI, targeted advertising across the web,
promotions through SeriousEats.com and a series
of drops on Coupons.com.
In stores, the partners leverage SmartSource shelf
talkers and promotional
switch. save. solved.
To get an idea of how much you can save by switching to Kinter,
check out our cost-savings calculator at kinter.com/save
7/31/17 1:36 PM