Shopper Marketing - September 2017 - 15
tion results by bridging the gap between price and promotion strategies at the national level and the annual
plans executed by account teams at a local retailer level.
Nielsen's store-level models power the RMO Sales Planner
and allow for account teams to easily understand how nationally set guidelines will impact their retailers and how
to create more relevant and precise plans.
Shoptology Wins Shopper Duties for Ubisoft: French
video game developer and publisher Ubisoft selected
Dallas-based shopper marketing agency Shoptology as
its agency partner. The agency will help Ubisoft release
several game titles next year, including "Skull & Bones"
and "Starlink: Battle for Atlas." "Shoptology's strategic
approach, creativity and retail knowledge will make the
agency a valued addition to the team," said Linda Murphy,
Ubisoft's associate director of shopper marketing and insights.
Culligan Appoints Fallon as Agency of Record: Culligan,
Rosemont, Illinois, named Minneapolis-based Fallon as its
agency of record as part of a new investment to continue
supporting the water brand. Fallon will manage media
planning and buying, strategy and creative for the business. It is tasked with bringing awareness to 's service in
water softening and filtration. The new campaign aims to
take the brand from being just a system consumers need
to water they want in their homes for all occasions.
Send your solution provider news -
new projects and programs with brands
and retailers - to email@example.com.
SEPTEMBER 2017 SHOPPER MARKETING y