tion results by bridging the gap between price and promotion strategies at the national level and the annual plans executed by account teams at a local retailer level. Nielsen's store-level models power the RMO Sales Planner and allow for account teams to easily understand how nationally set guidelines will impact their retailers and how to create more relevant and precise plans. Shoptology Wins Shopper Duties for Ubisoft: French video game developer and publisher Ubisoft selected Dallas-based shopper marketing agency Shoptology as its agency partner. The agency will help Ubisoft release several game titles next year, including "Skull & Bones" and "Starlink: Battle for Atlas." "Shoptology's strategic approach, creativity and retail knowledge will make the agency a valued addition to the team," said Linda Murphy, Ubisoft's associate director of shopper marketing and insights. Culligan Appoints Fallon as Agency of Record: Culligan, Rosemont, Illinois, named Minneapolis-based Fallon as its agency of record as part of a new investment to continue supporting the water brand. Fallon will manage media planning and buying, strategy and creative for the business. It is tasked with bringing awareness to 's service in water softening and filtration. The new campaign aims to take the brand from being just a system consumers need to water they want in their homes for all occasions. Send your solution provider news - new projects and programs with brands and retailers - to cmenchaca@p2pi.org. SEPTEMBER 2017 SHOPPER MARKETING y 15