PATH TO PURCHASE EXPO PREVIEW | EDITORS' CHOICE INCONTEXT FEATURES: The company is developing additional VR capabilities as part of its "ShopperMX HIVE," a handson virtual reality technology for CPGs and retailers. HIVE presentation capabilities include multiple user interaction, with two or more people entering and collaborating in the same virtual space. One of its v-commerce solutions is a HIVE kiosk inside brick & mortar stores, with shoppers donning a VR headset to virtually try out a product. BENEFITS: Multiple CPG and retail clients who are in different locations can work together within the context of an actual store, gauging interest by tracking which VR demos shoppers interact with the most. BOOTH 201 MAXPOINT FEATURES: "Customer Catalyst" (which uses the company's "Consumer Graph") matches households to connected devices with data such as real-time interest and location activity. Features include Household Matching (near 100% coverage), Household Enrichment (info updating) and Household Activation (easy integration with a client's marketing cloud and/or partners). New enhancements include linking customer email addresses with households and using existing CRM and customer profiles to create models for identifying high-value prospects. BENEFITS: Brands and retailers can use it to reactivate lapsed shoppers, convert new prospects and look-alikes, and retain loyalty. BOOTH 317 70 y SHOPPER MARKETING SEPTEMBER 2017