Shopper Marketing - September 2017 - 70

PATH TO PURCHASE EXPO PREVIEW | EDITORS' CHOICE

INCONTEXT
FEATURES: The company
is developing additional VR
capabilities as part of its
"ShopperMX HIVE," a handson virtual reality technology
for CPGs and retailers. HIVE
presentation capabilities
include multiple user interaction, with two or more people
entering and collaborating in
the same virtual space. One
of its v-commerce solutions
is a HIVE kiosk inside brick &
mortar stores, with shoppers
donning a VR headset to virtually try out a product.
BENEFITS: Multiple CPG and retail clients who are in different locations
can work together within the context of an actual store, gauging interest
by tracking which VR demos shoppers interact with the most.
BOOTH 201

MAXPOINT
FEATURES: "Customer Catalyst" (which uses the
company's "Consumer Graph") matches households to connected devices with data such as
real-time interest and location activity. Features
include Household Matching (near 100% coverage), Household Enrichment (info updating) and
Household Activation (easy integration with a client's marketing cloud
and/or partners). New enhancements include linking customer email addresses with households and using existing CRM and customer profiles to
create models for identifying high-value prospects.
BENEFITS: Brands and retailers can use it to reactivate lapsed shoppers,
convert new prospects and look-alikes, and retain loyalty.
BOOTH 317

70

y SHOPPER MARKETING SEPTEMBER 2017



Table of Contents for the Digital Edition of Shopper Marketing - September 2017

Contents
Shopper Marketing - September 2017 - Intro
Shopper Marketing - September 2017 - 1
Shopper Marketing - September 2017 - 2
Shopper Marketing - September 2017 - 3
Shopper Marketing - September 2017 - Contents
Shopper Marketing - September 2017 - 5
Shopper Marketing - September 2017 - 6
Shopper Marketing - September 2017 - 7
Shopper Marketing - September 2017 - 8
Shopper Marketing - September 2017 - 9
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