Shopper Marketing - September 2017 - 146
The Guide to Shopper Marketing Agencies * 2017
Colangelo's core capability is understanding and leveraging brand and
consumer behavior in order to convert human beings to consumers, and
consumers to shoppers. We successfully drive affinity and business growth
across all classes of trade and channels. As an indispensable business partner,
we also quickly identify and resolve issues that may be undermining a brand,
while simultaneously determining opportunities for evolution and expansion.
Our mission is to increase our clients' market share and growth within their
category, all at the expense of their competitors.
Brand Attachment is the end goal of everything we do. When consumers
feel this type of connection to a brand, their loyalty extends beyond the
shelf. Suddenly, they aren't just shoppers of products, they are advocates.
Brand Attachment motivates the behaviors that lead to lifelong
relationships and inevitable profitability for our clients.
WHAT MAKES US DIFFERENT?
From our strategic planning, incorporating our proprietary Brand Attachment methodology, to our creative thinking and purposive design,
nobody helps brands gain share of market like we do at Colangelo.
Our mission is not to get consumers or shoppers to like or love a brand. Instead, we incorporate brands into consumers' lifestyles and
behavioral DNA. Our Brand Attachment methodology has been proven the most e ective approach for influencing behavior. By incorporating
a brand's identity into consumers' identities, we create an irrevocable bond with them.
WHO WE ARE
We are a passionate team of Brand Behaviorists.
Using proven science, we uncover human behaviors
and commercial opportunities. Our unique approach
allows us to attach consumers to brands on an
emotional level, creating a lifelong bond.
* Shopper Marketing
* Brand Attachment
* Church & Dwight
* Trade and Customer Strategy
* Filippo Berio
* Branding, Brand Marketing and Execution
Colangelo humanizes brands through Brand
Attachment. We start by understanding brand
behavior first, and human behavior second. This
approach allows us to control buying behavior and
gives consumers not only a reason to believe, but also
a reason to belong.
* Digital, Social and eCommerce
* CPG - Food, Beverage, Personal Care,
Laundry Care, Pet
* Travel & Hospitality
* Toys & Games
Alyson Tardif, President
Don Growhoski, Chief Branding Officer
Sal Barcia, Chief Financial Officer
Alyson Tardif, President
203. 2. 00