Shopper Marketing - September 2017 - 162

The Guide to Shopper Marketing Agencies * 2017

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MIRUMSHOPPER.COM

WE DESIGN EXPERIENCES THAT LEAD
TO COMMERCE OPPORTUNITIES
o get there e develop sol tions that are strategy led creatively inspired
and foc s on activation e periences that drive res lts.
r capa ilities incl de
Social

Digital

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Community Management
Influencer Activation
Sponsored Content
Product Reviews
Social Network Activation
Consumer Promotion

ommerce

Websites
Utility Tools
Mobile-first
Apps
Augmented Reality
Virtual Reality
Voice Recognition

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WE ARE MAKERS, BELIEVERS AND
MAKE-BELIEVERS

Video rod ction

Full-service eCommerce
Pla orm Management
Front-to-back Commerce
Enablement
Program Optimization &
Evaluation

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Live Events/Concerts
Original Scripted Content
Sizzle Reels
Interviews
How-to Videos
Product Unboxings
Testimonials

WHAT MAKES US DIFFERENT

Every brand, every service, every product has a story. To tell those
stories, we have developed the Four C's model. We always put the
Customer first we craft relevant Content we select the Channels that
best intercept our shoppers during the Moments that Matter and we
inspire actions that lead to a Commerce opportunity.
Our digital-first philosophy connects with shoppers in their space,
on their time and terms, and with experiences that have the greatest
impact on their purchase decisions.
"One of the biggest strengths Mirum has is their deep understanding of the
retailer and shopper marketing and how they translate the shopper lens into
a customi ed program. I always know that Mirum is bringing us a custom
approach and not just plugging into a formula like other agencies."
Jean-Marie Devory
Sr. Manager, Customer Marketing
Perrigo CHC

AT-A-GLANCE

Mir m s rand r st et ork, our proprietary influencer network,
enables us to seamlessly hyper-target and work with the right
influencers and their content to ignite brand action at specific retailers.
We leverage our 3,000,000+ influencer database to identify and
qualify influencers based on retailer and audience to drive category
alignment. Our Intelligent Search capability gives us the ability to
incorporate consumer psychographic and demographic information
to better select influencer partners and content. And our Responsive
Analytics Tools allow us to focus our measurement tracking on actual
business impact rather than simply campaign results.
s part of Mir m e are a glo al digital agency of makers elievers
and make elievers. This team includes more than 2,500 talented
professionals in 20 countries around the world, plus partnerships
with global technology partners Marketing & Pla orm, Cloud &
Infrastructure . The cumulative power of this team allows us to infuse our
work with insights from around the globe while maintaining personalized
local relationships and services. It also gives us the ability to collaborate
with our client partners to design the most efficient and e ective
business model, drawing upon a wealth of best-in-class resources.

WHO WE ARE

SERVICES

MAJOR CLIENTS

We are a borderless digital, social, and commerce
agency. We believe in the transformative power
of digital, and it is our deep understanding of
digital ecosystems which fuels our ability to create
experiences that people want and businesses need.

* Innovation

* Adidas

* Perrigo

* Digital

* Coca-Cola

* Unilever

* Social

* Conagra Brands

* Video Production

* Energizer

* UnitedHealthcare
Services

* Consumer Promotions

* Intel

* Predictive Analytics & Modeling

* Paris Presents

INDUSTRIES SERVED

CONTACT

EXPERTISE
The three pillars of our business are: Business
Transformation using strategy to meet a business
need , Experience Design design and prototyping
to fulfill a human need , and Commerce Activation
infusing everything we do with the goal of driving
a transaction .

KEY EXECUTIVES
Jay Mathew, Chief Operating Officer
David May, VP, Client Engagement
David Painter, VP, General Manager
Joe Lagattuta, EVP, Creative

* Direct to Consumer

* Health & Beauty

* Business to Business

* Food & Beverage

* Home & Appliances/
Electronics

* Toys

* Music, Movies &
Entertainment

* Sports

* Auto
* Apparel

* Vision Wheel

Headquarters:
351 W. Hubbard Street, Suite 01
Chicago, IL 0 5 USA
David May, VP, Client Engagement
david.may@mirumagency.com
79.23 . 112
http://www.MIRUMSHOPPER.COM
Table of Contents for the Digital Edition of Shopper Marketing - September 2017
