SO-LO-MO CENTRAL LOCAL Snapchat's Snapchat users with iPhones can now Snap Map. leverage location capabilities. The tool - Snap Map - is found through the phone's camera screen. Users pinch their fingers to zoom in on a map and will be able to see icons representing events happening near them, as well as any breaking news across the world. Users can also locate their friends, and if they're in a store or restaurant, that exact location will be listed. If the user has a Bitmoji avatar, that Bitmoji image of the person will show up where they're located. Users are in control if they want to share location or not. Swedish indoor positioning company Senion has installed its location services inside Emaar Malls' The Dubai Mall. Senion's StepInside IPS platform integrates into the mall's mobile app to provide shoppers directions to the 1,200 stores as well as its range of entertainment properties like a theme park, aquarium, ice rink and movie theater. The app also delivers offers from stores when shoppers are nearby, as well as news and information about mall events. The Dubai Mall gets the highest traffic of any mall in the world. Location services in Dubai Mall. 108 y SHOPPER MARKETING SEPTEMBER 2017