Shopper Marketing - September 2017 - 188
winning with SHOPPER MEDIA DIFFERENT NAME. DIFFERENT GAME. Shopper Media is going to transform Shopper Marketing, but not without relying on the strategic principles that got us where we are today. As you re-evaluate and develop new strategies, the principles of Shopper Marketing still ring true. Leverage the right shopper data to drive the right media mix model and effectively target the right shopper with the right message at the right moment. Contact TPN to discuss how you can optimize your shopper media. tpnretail.com
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