Shopper Marketing - September 2017 - 188
Shopper Media is going to transform Shopper Marketing, but not without relying on the
strategic principles that got us where we are today. As you re-evaluate and develop
new strategies, the principles of Shopper Marketing still ring true. Leverage the right
shopper data to drive the right media mix model and effectively target the right
shopper with the right message at the right moment.
Contact TPN to discuss how you can optimize your shopper media. tpnretail.com