Shopper Marketing - September 2017 - 2
NEW YORK - Effie Worldwide will make
entry materials for the 2018 Shopper Marketing Effie Awards available this month at
Effie.org. The competition is for shopper
marketing efforts that ran in the U.S. or
Canada between Sept. 1, 2016, and Aug.
31, 2017. Entry deadlines begin Oct. 11,
with a final deadline of Nov. 6. Effie Worldwide and the Path to Purchase Institute
will celebrate the winners in March 2018
at the Shopper Marketing Summit. For
more information, visit Effie.org.
CHICAGO - The Path to Purchase Institute will host TransparencyIQ on Oct.
17-18 in Rosemont, Illinois. The event,
specifically designed for CPG brand manufacturers and retailers who define and
implement strategies for adopting product transparency initiatives, will address
the desires of consumers to know what's
in the products they use and consume.
The conference will engage executives
from a variety of disciplines. It will address
best practices for strategic marketing
with transparency, the value of transparency, and tangible applications for building stronger consumer connections. For
more information and to register, visit
Pinterest's head of vertical strategy will
discuss how shopping decisions get made
by the platform's users.
CVS Health and WSL Strategic Retail executives will discuss the many opportunities
that digital brings to retail.
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